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Unlocking the Power of Partnership: Wiacom and Placewise Transforming the Shopping Experience

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.

“DEVELOPERS ARE BRAVE PEOPLE BY VIRTUE OF THEIR BUSINESS MODEL”

Steffen Hofmann is a Managing Partner at ambas. Having worked in eight European markets, he has a deep understanding of the mechanisms of international investment markets. On the occasion of the 15th anniversary of ACROSS, he discusses the historic evolution of the retail real estate industry from the perspective of the financial market.

Conclusion Euroshop 2023 – International but more emotions needed

EuroShop 2023 has closed its doors for 2023. 1830 exhibitors from 55 nations presented their product innovations to approximately 81,000 trade visitors from 141 countries. Heidemarie Kriz reflects on the five days of the trade fair and concludes that while the fair had international appeal, the exhibitors could have been more emotionally engaging.

credit: BDP

“The Future is All About Reinvention”

How would one summarize the last 15 years in retail real estate? Gregory Fonseca, Director of Architecture BDP, expresses it in one word: disruptive. He takes us on an instructive journey through 15 years of retail and retail architecture.

Credit: The O2

THE O2 HAILS SUCCESSFUL JANUARY AND HALF-TERM TRADE

The O2’s Entertainment District and shopping outlet, Icon Outlet have experienced a good trading period throughout the January and February half term, which follows a successful 2022 performance.

“A Stage for Future-oriented Topics and Their Actors”

When he founded ACROSS in 2008, Reinhard Winiwarter said, “I love retail.” That same phrase now serves as his motivation in 2023. In his personal review of the past 15 years, the founder of, editor of, and provider of ideas for ACROSS emphasizes how important it is to orient oneself towards forward-looking topics in the dynamic retail real estate world. However, the key factor that determines one’s own success and that of the industry is passion for the industry.

“We Could Save the World”

When it comes to shaping the future in a positive way, it is impossible to overstate the influence retailers can have. Retail and shopping centers should become much stronger communicators of a positive consumer vision, especially with regard to sustainability, says Andreas Steinle, CEO and founder of Zukunftsinstitut Workshop. The crisis year of 2023 must be a year in which retailers recapitulate their understanding of their role.

Credit: Chainels

CHAINELS SECURES 3 MILLION EUROS SERIES-A INVESTMENT

Chainels has announced that it has closed a Series-A funding round, raising close to 3 million euros from Aconterra and Capricorn Partners via their Capricorn Digital Growth Fund to enhance visibility in the European proptech market.

Credit: Icon Outlet

THE O2 CELEBRATES A SUCCESSFUL YEAR OF TRADE ACROSS THE DESTINATION

The O2’s Entertainment District and shopping destination, Icon Outlet, which are owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, are looking ahead to a successful 2023, following a year of strong performance results and several, notable new brand signings and openings in 2022.

credit: MPC

ESG by MPC – WITH AND FOR THE COMMUNITY

“By investing in human capital, business development and sustainable business strategy, a crisis cannot meet you unprepared”, states Jovana Cvetković, Development, Technical Operations and Innovations Director at MPC Properties. Investing in ESG on all levels is key in 2023 for companies like MPC Properties.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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