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Out now: New issue “RE-THINK! – How to reassess development, invention and communication in retail real estate”

OUT NOW – LATEST ISSUE! +++ RE-THINK! – How to reassess development, invention and communication in retail real estate. The real estate industry has been in a state of change for a few years now: increasing online retail, the move to multi-channel, changing logistics requirements, a strong emphasis on entertainment, a much higher level of diversity in retail, and last but not least, the big issue of ESG. “Re-think” – is the order of the day.

From left to right: Ulrike Friedl (Senior Asset Manager), Matthias Franta (Center Manager), Store Manager, Roland Pinz (Managing Director Asset Management) /// © CC Real

TK Maxx joins MILLENNIUM City, strengthening Viennese Retail Hub

The retail destination MILLENNIUM City is expanding its brand offering with the addition of TK Maxx. The new store, opened on November 6, brings another international retailer to the urban mixed-use center and reinforces its position as a versatile hub for shopping and leisure in Vienna.

Credit: BIG CEE

How BIG CEE is redefining Retail in the Balkans

BIG CEE has rapidly grown into a leading force in Southeast Europe’s retail real estate market. CEO Lev Weiss discusses the company’s journey, from its first projects in Serbia to major milestones across the Balkans, and shares his vision for future expansion and brand building in the region.

Credit: © Westfield Donau Zentrum

50 Years of Westfield Donau Zentrum in Vienna: A Milestone Shaping the Future of Urban Retail

Vienna’s Westfield Donau Zentrum is celebrating its 50th anniversary under the motto “50 Years of Future – Shaping the Shopping Experience of Tomorrow.” Austria’s largest shopping and leisure destination is not only looking back at five decades of transformation but also forward, with a clear focus on innovation, sustainability, and urban quality of life.

CC REAL’S GASTRONOMY STRATEGY: “HANDS-ON MANAGEMENT INSTEAD OF STANDARD SOLUTIONS”

Gastronomy is no longer just a side element, but a key factor for the attractiveness and dwell time of shopping centers. At CC Real, F&B, therefore, has a permanent place in the expansion and repositioning strategy. Why culinary diversity is a matter for top management, which trends they consistently embrace, and why courage, hands-on management, and individual concepts make the difference: Those are the topics discussed by Markus Brugger, Managing Director Asset Management, and Sorin Scurtu, Executive Director Leasing. Despite their enthusiasm for gastronomy, the managers have a clear message: Well-executed gastronomy is a differentiating factor, but not a universal remedy.

Credit: BALFIN Group

BALFIN GROUP: SHAPING THE FUTURE OF REAL ESTATE IN THE WESTERN BALKANS AND BEYOND

With malls, retail parks, hotels, and housing projects, BALFIN Group is setting new standards in Southeast Europe. In this interview, Vice President Csaba Toth outlines the expansion from the Balkans to Western markets and explains why digital innovation and an integrated approach make BALFIN a prime partner for investors and brands.

Credit: umdasch

EXPERIENCE TRUMPS SPACE: WHY RETAIL REAL ESTATE NOW NEEDS TO OFFER MORE THAN SQUARE METERAGE

The traditional formula of “square meters times footfall” has become less and less relevant. Silvio Kirchmair, CEO of umdasch The Store Makers, explains why retail properties today need to be places that offer experiences, partnerships, and pleasant atmospheres to survive the retail revolution. Away from pure space and toward lively, multi-functional locations – that’s how brick-and-mortar retail can make a comeback.

credit: Redevco

FUTURE-PROOFING URBAN REAL ESTATE: REDEVCO’S DUAL FOCUS ON SUSTAINABILITY AND TENANT STRATEGY

As cities across Europe grapple with the challenges of climate change, shifting consumer behavior, and evolving urban needs, Redevco is positioning itself at the forefront of sustainable transformation. In the DACH region, we are demonstrating how a dual focus on ESG-led redevelopment and strategic tenant diversification can future-proof real estate assets – creating long-term value for investors, tenants, and communities alike.

Portrait: MPC Properties

EXPERIENCE BEATS SPACE: HOW RETAIL PROPERTIES CAN ONCE AGAIN BECOME PLACES OF RELEVANCE AND COMMUNITY

In an age in which digital dominates and foot traffic is harder to attract, retail spaces are being reimagined not just as places to shop, but as platforms for experience, education, and emotional connection. In her latest piece, Pınar Yalçınkaya, CEO of MPC Properties, explores how AI, sustainability, and creative activations are helping transform shopping centers across Serbia into vibrant hubs of relevance. From beekeeper suits and dinosaur replicas to podcast stages and robots that greet you by name, MPC is proving that future-proof retail is less about space and more about meaning.

credit: Avison Young

Retail Parks Everywhere? – Polish Investment Market Report by Avison Young

Poland’s retail parks have grown from outskirts experiments in the 1990s to over 290 large hubs nationwide. Changing consumer habits and investor confidence are turning them into versatile destinations beyond just convenience shopping. Investment market report created by Avison Young allow details insights into major trends through a comprehensive analysis.

credit: NEINVER

A SHARED PATH FORWARD: WHY TENANT SUCCESS IS THE REAL ASSET ADVANTAGE

In a retail landscape shaped by converging pressures – shifting consumer habits, selective brands, ESG demands, and digital integration – outlet centers are evolving from simple points of sale to strategic brand platforms. NEINVER CEO Daniel Losantos explains why tenant success is now the ultimate asset advantage and how a data-led, experience-driven approach can turn complexity into lasting performance.

credit: Mitja Kobal/CC Real

CC REAL: FROM A CONSTRUCTION SITE CONTAINER IN ZAGREB TO AN INTERNATIONAL PLAYER IN RETAIL REAL ESTATE

The Vienna-based company CC Real is today among the most significant, albeit so far relatively low-profile, players in the European retail real estate market. In an interview with ACROSS, founders Fabian Kaufmann and Sven Vorih, describe the journey from their beginnings in Croatia to their current expansion strategies in Europe and Australia. The discussion covers experiences in times of crisis, strategic partnerships, refurbishment successes, and the question of why CC Real still firmly believes in the future of retail.

credit: Sonae Sierra

Sonae Sierra signs agreement to acquire Unibail-Rodamco-Westfield’s German third party real estate management business

Sonae Sierra, a vertically integrated real estate company and a leading player in the European Shopping Center space, has signed an agreement with Unibail-Rodamco-Westfield to acquire its German business unit dedicated to the management of shopping centers for third parties – Unibail-Rodamco-Westfield Real Estate Management (“URW REM”). The transaction is subject to approval by the relevant competition authorities.

credit: FREY

FREY Group accelerates in Europe: Five Italian premium outlet villages join ROS Retail Outlet Shopping’s portfolio

French retail real estate group FREY has cemented its position among Europe’s top three outlet operators with a €410 million acquisition of three flagship shopping villages in Italy. Backed by a €650 million strategic partnership with Cale Street, the deal brings Franciacorta (Lombardy), Valdichiana (Tuscany), and Palmanova (near Trieste) under FREY’s umbrella, adding 90,000 sq m of retail space and 11 million annual visitors to its portfolio.

credit: Balfin

BALFIN Group: Shaping the Future of Real Estate in the Western Balkans and Beyond

With a dynamic mix of shopping malls, retail parks, hotels, and residential developments, BALFIN Group is setting new benchmarks for real estate in Southeast Europe. In this exclusive interview, the company’s Vice President of Real Estate Asset Management, Csaba Toth, outlines BALFIN’s growth strategy, from expanding its footprint across the Balkans to entering mature Western markets. He explains how the group is redefining retail, embracing digital innovation, and why its integrated approach makes BALFIN a one-stop gateway for international investors and retail brands eyeing this fast-growing region.

credit: Fiba

BEYOND THE MID-MARKET SEGMENT: HOW FIBA CP NAVIGATES THE GLOBAL RETAIL DIVIDE

Retail is no longer defined by the mid-market segment. Across the globe, a growing divide is reshaping the sector: Luxury brands are thriving on exclusivity and immersive experiences, while discount retailers are rapidly expanding through pricing power and operational scale. Mid-market players – the dependable heart of shopping centers – are being squeezed out, explains Yurdaer Kahraman, CEO and Board Member of Fiba Commercial Properties.

credit: MEC

Galerie Troisdorf, Germany, Sets Course for the Future with Strategic Retail Focus

Following a strategic repositioning by MEC and Nuveen Real Estate, Galerie Troisdorf is embracing a retail-driven future. With key tenants like C&A and Müller reaffirming their commitment and newcomers such as NEW YORKER and a modern fitness studio joining the lineup, the shopping center strengthens its role as a central retail hub in the Rhineland region.