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Albania’s retail market is evolving at unprecedented speed. As CEO of ACREM, Mariola Kuçi heads one of BALFIN Group’s key companies, operating in Albania and North Macedonia and driving the modernization of commercial real estate and retail standards. Under her leadership, ACREM has established itself as Albania’s leading commercial property management company, while also contributing expertise for BALFIN Group’s other assets such as East Gate Mall in North Macedonia, among the region’s landmark retail destinations.

Retail PIN, the German-based think tank for retail real estate, has published its new position paper, which explores how retail properties can generate impact today: economically, socially, and environmentally. The paper provides insights on management, leasing models, operations, and legal frameworks, offering a holistic perspective on the evolving retail property landscape.

As Europe’s retailers and landlords head into the most decisive quarter of the year, success hinges not only on footfall, but on clarity. With up to 40% of annual revenue at stake, real-time sales collection and automated reporting have become critical tools to track performance, manage risk, and capture opportunities. From tenant health to turnover rent, automation is transforming holiday trading from a logistical scramble into a data-driven advantage.

In Central and Eastern Europe, BIG has pursued a dual-track strategy: building a strong footprint in the Balkans via BIG CEE, and entering Poland only three years ago. Within this short period, the Polish arm has grown to a portfolio of 10 operating retail parks, with three more in development, making it one of the fastest-growing players in the country. To understand how BIG managed such rapid expansion in one of Europe’s most competitive retail markets, we spoke with Eran Levy, Chief Operating Executive of BIG Poland.

Investment market results in Poland for Q1-Q3 2025 reflect stable market condition, with year-to-date volume aligning closely with the Q1-Q3 2024 results. By the end of September, the Polish investment market reached a total volume of €2.6 billion within 105 transactions, indicating increased liquidity. Polish capital continues to gain momentum, capitalizing on attractive pricing opportunities. In contrast, core capital remains cautious, with only two transactions exceeding the €100 million mark.

The traditional formula of “square meters times footfall” has become less and less relevant. Silvio Kirchmair, CEO of umdasch The Store Makers, explains why retail properties today need to be places that offer experiences, partnerships, and pleasant atmospheres to survive the retail revolution. Away from pure space and toward lively, multi-functional locations – that’s how brick-and-mortar retail can make a comeback.

In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.

Long-term leases and predictable returns are no longer the bedrock of retail real estate. In a post-pandemic world shaped by volatile consumer habits, economic uncertainty, and omnichannel disruption, landlords face a new reality: Tenants demand agility, landlords need security, and the lease itself has become a delicate balancing act. David Fuller-Watts, CEO of Kinexio, explains: From short-term pop-ups to turnover-based rents, the rules are being rewritten, and technology may be the key to turning risk into resilience.

The huma shopping center in Sankt Augustin is a unique development in the German retail sector: An established center has been successfully combined with a fully-fledged outlet area for the first time. ACROSS spoke with Dr. Maximilian Gutsche, Managing Director of the Jost Hurler Group, and Lars Jähnichen, Managing Director of the IPH Group, about the background, implementation, and market success of this model, as well as how it could be replicated elsewhere.