Facebook Linkedin Rss
ACROSS

Search Results for: retail events

Alison Bowcott-McGrath, Managing Director at Maynineteen

Retail Events – Raising the Game

Consumers have the technological freedom to shop whenever and wherever they want, and brands are expected to work much harder than ever before to maintain their loyalty.

credit: ROS

ROS Retail Outlet Shopping kicks off peak summer sales season with loads of events

ROS Retail Outlet Shopping has successfully kicked off the outlet peak sales period with the latest Late Night Shopping events on Friday, May 19, at Designer Outlet Soltau and Designer Outlet Luxembourg with extended opening hours, special offers, food trucks, entertainment and much more, leading into a summer full of initiatives across the entire European portfolio of its 12 Designer Outlets.

Westfield Černý Most, Prague, Czech Republic /// Credit: URW

Westfield Černý Most brings new retail, dining and entertainment era to Prague

Unibail-Rodamco-Westfield (URW) announces the inauguration of the newly rebranded Westfield Černý Most shopping centre in Prague, including an extension that introduces new shopping, dining and entertainment experiences. With more than 30 new retail and restaurant offers and an expanded, next-generation cinema experience, the destination now spans approximately 94,100 sqm of GLA and 180 units.

Left: Facade of Westfield SCS | Right: Portrait of Zsolt Juhasz /// Credit: Dragan Dok/SCS

Shopping, Playing, Enjoying: How SCS has positioned itself as one of Austria’s most modern Leisure & Retail Destination

Westfield Shopping City Süd (SCS) demonstrates what the future of shopping centers looks like: Top international brands, nationwide store premieres, and an expanded premium segment meet a new entertainment area featuring bowling lanes, escape rooms, karaoke, and arcade games. A culinary offering ranging from iconic US burgers to French bakery artistry and Thai brunch creations is added to the mix. The result: a destination that no longer only attracts people for shopping, but brings together visitors of all generations more often, for longer, and in more diverse ways – setting new benchmarks for footfall.

Left:Great Western Arcade, Birmingham, UK /// Credit: Photo by Arjan Billan on Unsplash Right: David Fuller-Watts /// Credit: Kinexio

HOLIDAY RETAIL IN EUROPE: HOW SALES COLLECTION AND TECH AUTOMATION ARE DRIVING SMARTER OPERATIONS

As Europe’s retailers and landlords head into the most decisive quarter of the year, success hinges not only on footfall, but on clarity. With up to 40% of annual revenue at stake, real-time sales collection and automated reporting have become critical tools to track performance, manage risk, and capture opportunities. From tenant health to turnover rent, automation is transforming holiday trading from a logistical scramble into a data-driven advantage.

Left: BIG Łubna, Right: Eran Levy /// Credit BIG CEE

BIG MOVES IN POLAND: TRANSFORMING RETAIL, ONE PARK AT A TIME

In Central and Eastern Europe, BIG has pursued a dual-track strategy: building a strong footprint in the Balkans via BIG CEE, and entering Poland only three years ago. Within this short period, the Polish arm has grown to a portfolio of 10 operating retail parks, with three more in development, making it one of the fastest-growing players in the country. To understand how BIG managed such rapid expansion in one of Europe’s most competitive retail markets, we spoke with Eran Levy, Chief Operating Executive of BIG Poland.

Credit: © Westfield Donau Zentrum

50 Years of Westfield Donau Zentrum in Vienna: A Milestone Shaping the Future of Urban Retail

Vienna’s Westfield Donau Zentrum is celebrating its 50th anniversary under the motto “50 Years of Future – Shaping the Shopping Experience of Tomorrow.” Austria’s largest shopping and leisure destination is not only looking back at five decades of transformation but also forward, with a clear focus on innovation, sustainability, and urban quality of life.

Credit: Kinexio

FLEXIBILITY VS. STABILITY IN RETAIL LEASING: HOW TO BUILD SMARTER PORTFOLIOS IN AN UNCERTAIN MARKET

Long-term leases and predictable returns are no longer the bedrock of retail real estate. In a post-pandemic world shaped by volatile consumer habits, economic uncertainty, and omnichannel disruption, landlords face a new reality: Tenants demand agility, landlords need security, and the lease itself has become a delicate balancing act. David Fuller-Watts, CEO of Kinexio, explains: From short-term pop-ups to turnover-based rents, the rules are being rewritten, and technology may be the key to turning risk into resilience.

credit: SmartGifty

When Shopping Becomes an Experience: Smart Retail Destinations

Retail and tourism are merging, as malls transform into destinations where visitors seek experiences, not just products. From Dubai Mall to Mall of America, the world’s shopping centers are reinventing themselves with entertainment, digital services, and personalized journeys. With innovations like SmartGifty, even regional players such as BTC City Ljubljana are proving how digital gift cards, loyalty programs, and smart platforms can turn retail hubs into tourist magnets. The future of shopping is experiential, digital, and sustainable. And it’s already here.

credit: Expo Real

Expo Real Carves Out More Space for Retail Real Estate at New Hall B3

At the upcoming Expo Real 2025 in Munich (October 6–8), retail real estate takes center stage: a redesigned layout in Hall B3 promises better visibility and connectivity, while keynote addresses and panel talks—including a session on AI‑powered customer loyalty—underscore the industry’s forward-looking agenda.

credit: HyperIn

PEOPLE POWER: THE UNTAPPED ESG VALUE IN RETAIL REAL ESTATE

ESG is everywhere in commercial real estate – on investor slides, in procurement tenders, in board-level commitments. However, while the environmental and governance pillars are well-institutionalized, the social side often remains vague, difficult to quantify, and harder to activate. That gap caught my attention, states Jean Carlos Delgado, Brand and Marketing Director, HyperIn Inc.

credit: Fiba

BEYOND THE MID-MARKET SEGMENT: HOW FIBA CP NAVIGATES THE GLOBAL RETAIL DIVIDE

Retail is no longer defined by the mid-market segment. Across the globe, a growing divide is reshaping the sector: Luxury brands are thriving on exclusivity and immersive experiences, while discount retailers are rapidly expanding through pricing power and operational scale. Mid-market players – the dependable heart of shopping centers – are being squeezed out, explains Yurdaer Kahraman, CEO and Board Member of Fiba Commercial Properties.

Recommended reading: A look at ‘Modern Retail Management’

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.

credit: ACROSS, Storefront

Storefront — The World’s Largest Marketplace For Short-Term Retail Spaces

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

credit: MPC Properties

DIGITAL TRANSFORMATION IN RETAIL: HOW WILL TRADITIONAL STORES REMAIN RELEVANT?

Opportunities for mutual growth and improvement are made possible by data sharing with tenants at shopping centers or multi-retailer locations, states Uroš Blagojević, Property Management Director at MPC Properties. Retailers and their tenants can synchronize strategies and develop complementary offers by sharing insights, such as aggregate customer demographics, peak shopping times, and purchase trends.

ALEXA Berlin center. /// credit: Sierra Germany

In 2024, ALEXA Berlin Confirmed Its Leading Position In The German Retail Market And Plans To Further Sharpen Its Profile As A Trend Center

The ALEXA shopping and leisure center in Berlin-Mitte can look back on an extremely positive 2024. The center, which is owned by Union Investment and managed by Sonae Sierra, was able to further expand its position as one of the most attractive retail locations in Germany with 17 new leases and 18 lease extensions and was named Germany’s best inner-city center. Further optimizations are planned for 2025.

Left-to-right: The Playce exterior, Berlin, and The Alchemist restaurant and cocktail bar at The Playce. /// credit: Rory Gardiner, The Alchemist

RETAIL’S RENAISSANCE BY BROOKFIELD PROPERTIES: A NEW PURPOSE NEEDS A NEW EQUATION

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

The Tirana East Gate (TEG) shopping center in Albania was conceived from the beginning as a flagship property and is constantly being developed as such. /// credit: ACREM

Mall Management à la TEG: “For Retailers We Offer More Than Shop Space – We Offer Possibilities In A Vibrant Market”

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there.

credit: MEC, ACROSS

Retail PIN – The new think tank for the future of retail real estate

The challenges facing the retail real estate sector are more significant than ever. Future-oriented solutions for retail properties such as retail parks are urgently needed – this is precisely where the Retail PIN comes in. This newly founded think tank, an initiative of six leading companies in the retail real estate industry, pools strategic expertise and a shared vision: to actively and sustainably shape the future of retail locations.

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.