Two Viennese congresses demonstrate that the real estate and the retail industries are well aware of their challenges and finding new strategies to thrive.
The retail market in Türkiye is undergoing radical change: There are fewer but stronger new store openings, record rents in Istanbul’s prime locations, and global brands positioning themselves alongside ambitious Turkish players expanding abroad. With steady demand fueled by tourism and projects such as Florentia Village and Tersane İstanbul redefining urban destinations, 2025 has been all about selective growth, seamless customer touchpoints, and retail at the heart of city life.
With malls, retail parks, hotels, and housing projects, BALFIN Group is setting new standards in Southeast Europe. In this interview, Vice President Csaba Toth outlines the expansion from the Balkans to Western markets and explains why digital innovation and an integrated approach make BALFIN a prime partner for investors and brands.
The traditional formula of “square meters times footfall” has become less and less relevant. Silvio Kirchmair, CEO of umdasch The Store Makers, explains why retail properties today need to be places that offer experiences, partnerships, and pleasant atmospheres to survive the retail revolution. Away from pure space and toward lively, multi-functional locations – that’s how brick-and-mortar retail can make a comeback.
In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.
Square meters no longer define success in retail real estate, experience does. As consumer expectations shift from “places to shop” to “destinations worth visiting,” landlords must evolve into curators of ecosystems that blend retail, dining, leisure, sustainability, and digital innovation. From Lisbon’s UBBO shopping resort to Glasgow’s Silverburn community hub, Eurofund Group shows how future-proof assets are built: not by leasing space, but by creating experiences that make brands thrive, communities engage, and investments soar.
As cities across Europe grapple with the challenges of climate change, shifting consumer behavior, and evolving urban needs, Redevco is positioning itself at the forefront of sustainable transformation. In the DACH region, we are demonstrating how a dual focus on ESG-led redevelopment and strategic tenant diversification can future-proof real estate assets – creating long-term value for investors, tenants, and communities alike.
The German retail real estate advisory firm ambas Real Estate GmbH (ambas) has acted as exclusive commercial sell-side advisor to Unibail-Rodamco-Westfield (URW) on the disposal of URW’s third-party property and centre management platform to the Portuguese shopping centre operator Sonae Sierra (Sierra).
The Vienna-based company CC Real is today among the most significant, albeit so far relatively low-profile, players in the European retail real estate market. In an interview with ACROSS, founders Fabian Kaufmann and Sven Vorih, describe the journey from their beginnings in Croatia to their current expansion strategies in Europe and Australia. The discussion covers experiences in times of crisis, strategic partnerships, refurbishment successes, and the question of why CC Real still firmly believes in the future of retail.
HyperIn, a Finland-based proptech company with R&D hubs in Helsinki and Hong Kong, is expanding its platform from shopping centers to the wider commercial real estate sector, including mixed-use developments, business parks, airports, and specialty leasing environments.
Sonae Sierra, a vertically integrated real estate company and a leading player in the European Shopping Center space, has signed an agreement with Unibail-Rodamco-Westfield to acquire its German business unit dedicated to the management of shopping centers for third parties – Unibail-Rodamco-Westfield Real Estate Management (“URW REM”). The transaction is subject to approval by the relevant competition authorities.
At the upcoming Expo Real 2025 in Munich (October 6–8), retail real estate takes center stage: a redesigned layout in Hall B3 promises better visibility and connectivity, while keynote addresses and panel talks—including a session on AI‑powered customer loyalty—underscore the industry’s forward-looking agenda.
With a dynamic mix of shopping malls, retail parks, hotels, and residential developments, BALFIN Group is setting new benchmarks for real estate in Southeast Europe. In this exclusive interview, the company’s Vice President of Real Estate Asset Management, Csaba Toth, outlines BALFIN’s growth strategy, from expanding its footprint across the Balkans to entering mature Western markets. He explains how the group is redefining retail, embracing digital innovation, and why its integrated approach makes BALFIN a one-stop gateway for international investors and retail brands eyeing this fast-growing region.
ESG is everywhere in commercial real estate – on investor slides, in procurement tenders, in board-level commitments. However, while the environmental and governance pillars are well-institutionalized, the social side often remains vague, difficult to quantify, and harder to activate. That gap caught my attention, states Jean Carlos Delgado, Brand and Marketing Director, HyperIn Inc.
Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.
Union Investment Real Estate GmbH has announced a key leadership change, appointing Karim Esch to the company’s management board effective July 1. At the same time, Kirsten Ludwig will join the executive team of Union Investment Institutional Property GmbH, taking over Esch’s responsibilities in fund management for both open- and closed-end real estate funds.
ISZ Immobilien Service Zentrum GmbH and Union Investment signed a lease agreement for the use of the space in the former Karstadt property in the Wandsbek Markt district by the Wandsbek district office. The new location for the Wandsbek district office has been leased for a term of 20 years. The move is scheduled to take place by 2029.
Under the motto “Creating beloved places – social, sustainable & successful”, the 2025 European Shopping Places Summit brought together leading experts in the retail real estate sector from 14 different countries to discuss how to make shopping places more sustainability-oriented, successful, and impactful on a social level, while giving voice to the different markets in Europe.
Redevco strengthens its recently established Real Estate Debt platform with the strategic appointments of Emma Huepfl as a Senior Advisor and Rosalind Walker as Senior Associate, demonstrating the firm’s ambition to build a market-leading platform.
The Nordic Real Estate Forum 2025, held March 20 in Tallinn under the theme “New Normal in Real Estate,” examined the critical intersection of technology and sustainability in commercial real estate. Key discussions revolved around geopolitical uncertainties, infl ation, and shifting investment strategies, but one theme stood out across panels: technology’s role in enabling ESG compliance and operational efficiency.
Shopping centers have evolved beyond physical spaces into dynamic digital ecosystems where every interaction generates valuable insights. The challenge isn’t just collecting data—it’s about using it responsibly to drive tenant success, states Jean Carlos Delgado, the Brand and Marketing Director of HyperIn. In this guest article, he explains the benefits and conditions of data sharing on the B2B and B2C levels and why trust is most important in all aspects.
Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.
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