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Strong interest from retailers and customers’ positive views of outlets mean a bright future for Russia’s outlet centers. There is potential to launch 25 to 30 new projects in the next 10 to 15 years.

The traditional shopping center market in the country appears to be becoming saturated and investors are now seeking other “niche” retail formats.

The 7th Magdus European Outlet event was held in Paris on June 11 and 12. The main topic of the presentations was “Outlets: seizing opportunities for growth”.

Wuppertal, a city of around 350,000 inhabitants, is getting an outlet center. It will be the largest in Germany. The investment amounts to €120 million.

A new breed of outlet shopping malls is emerging. Outlets that no longer sit on the periphery of city life but exist at the heart of an urban development complementing retail parks, shopping centers, and high streets alike. For example the London Designer Outlet.

Founded in 1981 in Los Angeles, Guess is an American clothing brand and retailer that also markets accessories such as watches, jewelry, and perfumes. It will take a 161-sq-m unit in the Fashion House Outlet Center in Bucharest.

According to Barbara Topolska, COO of Neinver, the company does not just build open-air centers. Instead, it develops “villages” that draw upon the tradition, history, and architecture of the place in which they are built.

Designer outlets have been one of the most widely misunderstood, but strongest performing, real estate sectors in Europe over the past decade. The strong consumer demand for the outlet sector is reflected in the high levels of footfall, extensive catchment areas, and strong sales densities. In turn, strong occupier demand accounts for very high occupancy rates across quality outlets: Tier 1 assets have an average vacancy rate of just 2%.

Outlet specialist Rioja Estates and developer Willmott Dixon have unveiled an ambitious masterplan for the regeneration and development of the North Quay area of Great Yarmouth, England.

The final ACROSS Retail Talk of 2025 indicates that retail enters 2026 with sharper priorities and clearer opportunities. How resilience, recalibration, and disciplined investment are setting the tone for the year ahead.

The final ACROSS Retail Talks of 2025 brought together four senior industry leaders – Avi Alkaş (Alkaş & HAN Spaces), Cristina Santos (Sonae Sierra), Marek Noetzel (NEPI Rockcastle), and Thomas Reichenauer (ROS Retail Outlet Shopping / FREY Group) – moderated by Klaus Striebich and Reinhard Winiwarter. The panel looked back at the year 2025 and ahead towards 2026 – a year which will be shaped by customer-centric strategies powered by data, AI, and operational agility.

One of Europe’s key outlet players, NEINVER, shares strong performance in Q3 report across its entire outlet center portfolio. Overall brand sales results show an increase of 5% compared to last year’s data.

Data is reshaping retail real estate: When landlords, tenants, and tech providers share insights, collaboration replaces caution. From predictive analytics to AI-driven platforms, smarter partnerships are turning fragmented spaces into connected experiences and transforming relationships into resilient growth. Gareth Jordan, Director of Retail Advantage at ART Software Group, delves into data through client insights, demonstrating how shared innovation and intelligence are essential partners for growth.

NEPI Rockcastle is on the path to growth: Its portfolio value is over €8 billion, net operating income has risen by 12%, and occupancy rates are close to 100%. In this interview, Marek Noetzel explains how the company has achieved such results despite geopolitical uncertainties, why retail parks are thriving while mega deals are stalling, and how photovoltaic and mixed-use projects are shaping the future of retail in CEE.