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With a growing list of premium brands already in legal discussions, Grantham Designer Outlet Village continues to gather momentum ahead of its scheduled opening in 2028. The 164 million Euro project, led by outlet specialists Rioja Estates and its partner, Buckminster Estates, will be located on a new purpose-built junction directly off the A1, the third busiest road in the UK. With 750 m of frontage to the A1 it will be directly visible to more than 17 million passing vehicles every year making it one of the best outlet locations in the UK.

VIA Outlets has appointed Marianne Wesselo as the new Regional Business Director (RBD) for its Central Region, responsible for overseeing Batavia Stad Fashion Outlet (the Netherlands), Landquart Fashion Outlet (Switzerland), and Zweibrücken Fashion Outlet (Germany). Marianne is part of the VIA Outlets’ Executive Leadership Team and reports directly to Johan Bergenthal, Chief Operating Officer.

French retail real estate group FREY has cemented its position among Europe’s top three outlet operators with a €410 million acquisition of three flagship shopping villages in Italy. Backed by a €650 million strategic partnership with Cale Street, the deal brings Franciacorta (Lombardy), Valdichiana (Tuscany), and Palmanova (near Trieste) under FREY’s umbrella, adding 90,000 sq m of retail space and 11 million annual visitors to its portfolio.

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

Malmö Designer Village is an upcoming premium outlet village in Löddeköpinge, Sweden, uniquely positioned to serve both Swedish and Danish markets. Now under the leadership of FREY Group (following the acquisition of the project from UK developer Rioja Estates in 2024), it marks FREY’s first outlet development and a significant expansion of its open-air retail portfolio. Over 3.8 million visitors within 90-minutes and 10+ million tourists fall within its reach, including the major population centers of southern Sweden and the Copenhagen metropolitan area. With all necessary planning permissions secured and no objections, construction began in mid-2024.

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

As the very first outlet center in Spain, Las Rozas The Style Outlets has been catering to the needs of customers since 1996. The center, which can very well be described as historic, is now undergoing a planned refurbishment project that will update the location both inside and outside, making it the “Place Of The Week” for ACROSS.

NEINVER has begun the refurbishment of Las Rozas The Style Outlets, a landmark retail outlet center to the northwest of Madrid, owned by Neptune, a joint venture between NEINVER and TIAA, Nuveen’s parent company. The 3-million-euro renovation project will update the center inside and out, transforming it into a more modern and inviting space while remaining true to its trailblazing spirit as Spain’s first outlet center, established 29 years ago.

Designer Outlet Kraków is set to open its doors in May 2025, bringing an elevated outlet shopping experience to one of Poland’s most vibrant and fast-growing regions. Strategically located to serve both the city of Kraków and the entire Lesser Poland area, this new destination promises exceptional style, value and convenience—all under one roof.

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.