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Credit: ROS

THE RISE OF THE VILLAGE-STYLE OUTLET

Designer outlet shopping is no longer considered a niche retail format. It has become a resilient growth story within the global retail real estate sector. Combining premium brands with guaranteed year-round value – outlets typically offer 30–70% savings on merchandise – drawing in shoppers who are increasingly value-conscious but still aspire to purchase luxury and lifestyle labels.

Portrait credit: ROS | Image credit: FREY

RESHAPING THE EUROPEAN OUTLET INDUSTRY WITH PROVEN EXCELLENCE

With the acquisition of significant portfolios in Italy and Germany, the development of Malmö Designer Village, and numerous expansions, ROS Retail Outlet Shopping is among the most dynamic players in the European outlet market. Together with partner FREY, the company is now pursuing ambitious growth goals. ROS co-founder Thomas Reichenauer talks about the latest steps, synergies in ESG and digitalization, and the challenges of a changing industry.

Credit: FREY

FROM PROMENADES TO OUTLETS: FREY’S BOLD PATH TO MARKET LEADERSHIP

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

“WHAT’S THE SECRET TO OUTLET SUCCESS? EMPOWER THE TENANT”

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

Credit: Trinity Capital

“OUTLET VILLAGE SOFIA WILL SET NEW STANDARDS IN BULGARIA”

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

Credit: VIA Outlets

VIA Outlets Achieves Highest Ever GRESB Score & 5-Star Rating to Take the Lead in European Retail Sector

VIA Outlets, owner-operator of 11 premium fashion outlet centres across Europe, is proud to announce its exceptional results in the 2025 GRESB Real Estate Sustainability Benchmark report. Not only has the group reached its highest ever score of 98/100, but it also achieved a 5-Star rating for the sixth consecutive year and was placed 1st in the ‘European Retail’ category.

credit: VIA Outlets

SUCCESSFUL BRAND PARTNERSHIPS LIE AT THE HEART OF PLACEMAKING FOR VIA OUTLETS

In the world of outlet retail, success isn’t just measured in square meters but in collaboration, data, and experience. Otto Ambagtsheer, CEO of VIA Outlets, shares how the company’s unique partnership-driven model is transforming its 11 centers across Europe into high-performing, guest-focused destinations. From shared sales incentives and shopper insights to immersive placemaking and omnichannel innovation, VIA Outlets is proving that when landlords and brands grow together, the result is more than retail. It’s a curated, connected community.

credit: © RRZ

ADVENTICA Launches Its First German Outlet at Rhein-Ruhr Zentrum

Following the successful contract signing last year, ADVENTICA, the international operator of indoor family entertainment destinations, is set to open its first German location at Rhein-Ruhr Zentrum (RRZ). Spanning 3,600 m², the new facility will enter a multi-week soft-launch phase ahead of its grand opening on October 17, 2025.

Giles Membrey, Managing Director of Rioja Estates (left), Grantham Designer Outlet Village (right) /// credit: Rioja Estates

Grantham Designer Outlet Village gains momentum ahead of planned opening in 2028

With a growing list of premium brands already in legal discussions, Grantham Designer Outlet Village continues to gather momentum ahead of its scheduled opening in 2028. The 164 million Euro project, led by outlet specialists Rioja Estates and its partner, Buckminster Estates, will be located on a new purpose-built junction directly off the A1, the third busiest road in the UK. With 750 m of frontage to the A1 it will be directly visible to more than 17 million passing vehicles every year making it one of the best outlet locations in the UK.

credit: VIA

VIA Outlets Appoints Marianne Wesselo as Regional Business Directorfor its Central Region in Europe

VIA Outlets has appointed Marianne Wesselo as the new Regional Business Director (RBD) for its Central Region, responsible for overseeing Batavia Stad Fashion Outlet (the Netherlands), Landquart Fashion Outlet (Switzerland), and Zweibrücken Fashion Outlet (Germany). Marianne is part of the VIA Outlets’ Executive Leadership Team and reports directly to Johan Bergenthal, Chief Operating Officer.

credit: FREY

FREY Group accelerates in Europe: Five Italian premium outlet villages join ROS Retail Outlet Shopping’s portfolio

French retail real estate group FREY has cemented its position among Europe’s top three outlet operators with a €410 million acquisition of three flagship shopping villages in Italy. Backed by a €650 million strategic partnership with Cale Street, the deal brings Franciacorta (Lombardy), Valdichiana (Tuscany), and Palmanova (near Trieste) under FREY’s umbrella, adding 90,000 sq m of retail space and 11 million annual visitors to its portfolio.

From left to right: Krzysztof Gaczorek, CEO of KG Group; Marek Koźmiński, Co-Founder of KG Group; Thomas Reichenauer, Co-Founder & Managing Director of ROS Retail Outlet Shopping; and Wojciech Pawłowski, Centre Manager of Designer Outlet Kraków. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Celebrates Grand Opening

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Ortaç Özortaç, Partner at Weconsult (left), Florentia Village Istanbul render (right). /// credit: Weconsult

FLORENTIA VILLAGE – TURKEY’S FIRST LUXURY DESIGNER OUTLET DESTINATION

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

Antoine Frey, CEO of FREY (left); Malmö Designer Village, Sweden (right). /// credit: FREY

MALMÖ DESIGNER VILLAGE – THE LARGEST PREMIUM OUTLET IN THE NORDICS

Malmö Designer Village is an upcoming premium outlet village in Löddeköpinge, Sweden, uniquely positioned to serve both Swedish and Danish markets. Now under the leadership of FREY Group (following the acquisition of the project from UK developer Rioja Estates in 2024), it marks FREY’s first outlet development and a significant expansion of its open-air retail portfolio. Over 3.8 million visitors within 90-minutes and 10+ million tourists fall within its reach, including the major population centers of southern Sweden and the Copenhagen metropolitan area. With all necessary planning permissions secured and no objections, construction began in mid-2024.

Thomas Reichenauer, Co-Founder an Managing Director of ROS Retail Outlet Shopping (left); Designer Outlet Berlin, newly acquired by FREY and ROS (right). /// credit: ROS Retail Outlet Shopping

Acquisition of Designer Outlet Berlin: Strategic Step for FREY and ROS to Become European Market Leaders

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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