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Decathlon at Westfield Ruhr Park, Germany. /// credit: kplus konzept, Decathlon

Unibail-Rodamco-Westfield Strengthens Strategic Partnership With Decathlon

Unibail-Rodamco-Westfield (URW) Germany is enriching the already diverse and attractive tenant and brand mix of Westfield Ruhr Park in Bochum and Palais Vest in Recklinghausen: with the sporting goods manufacturer and retailer Decathlon, another anchor partner is coming on board in both shopping centers. At Westfield Ruhr Park, Decathlon will present its extensive product range on a sales area of more than 1,000 sq m. At Palais Vest, the store will cover almost 1,000 sq m of sales area. The stores are scheduled to open in spring 2025.

credit: IPH Handelsimmobilien GmbH///Heuer Dialog

“There is a viable solution for every property”

In an interview with ACROSS, Joachim Stumpf, Managing Director of BBE Holding and IPH Handelsimmobilien, analyzes the role of retail real estate in light of the current economic and social situation. His conclusion: “The advancing polarization is a key issue when we discuss what options we have to counter the transformation in retail. Against this backdrop, we also need to rethink retail and locations. Despite all the challenges, good and individual types of use can be found for all properties – but getting there can be painful.”

credit: Kinexio

The retail renaissance: A new approach

Over the past couple of years, it has become evident that retail is seeing a significant resurgence. This is across shopping centers, large destination indoor malls, and retail parks and outlets, explains Mark Bruce, Data & Insights Director at Mallcomm. While some may have dismissed the retail sector, others have recognized that despite some challenges, there is a great opportunity.

Westfield Centro Oberhausen, Germany. /// credit: Oliver Blobel, URW

More Than 15 New Deals At Westfield Centro

Unibail-Rodamco-Westfield (URW) is once again strengthening the attractiveness of the shopping and leisure destination in North Rhine-Westphalia: for this purpose, rental areas of anchor partners are being comprehensively expanded to establish flagship formats and, at the same time, new brands are being brought on board to further diversify the product range at the center. In this context, Westfield Centro is also announcing several market entries in Germany. A number of the new partners are also placing a particular focus on sustainability in their business model.

Premier Outlet Centre, Budapest, Hungary (left); Giles Membrey, Managing Director of Rioja Estates Ltd and member of the ACROSS Advisory Board (right). /// credit: Rioja Estates, Premier Outlet Centre

“CO-OPERATION BETWEEN ALL STAKEHOLDERS IS THE MOST IMPORTANT THING WHEN IT COMES TO OUTLETS.”

The European outlet market is saturated; there are only a few white spaces. Rioja Estates is one of the most experienced European pre-developers and, as such, the first authority to decide whether a location can work. Together with ACROSS publisher Reinhard Winiwarter, Giles Membrey examines the outlet market in 2024 and explains why all players should urgently address technology, which markets in Europe still have potential, and how his company’s focus areas are changing.

Left-to-right: The Playce exterior, Berlin, and The Alchemist restaurant and cocktail bar at The Playce. /// credit: Rory Gardiner, The Alchemist

RETAIL’S RENAISSANCE BY BROOKFIELD PROPERTIES: A NEW PURPOSE NEEDS A NEW EQUATION

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

A year and a half since the opening of the expansion, Eurovea shopping center has reached 95% occupancy, and has successfully renewed around 50 leases this year. /// credit: Eurovea

EUROVEA: HOW TO CREATE A UNIQUE SHOPPING CENTER ON A SATURATED MARKET

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

In January 2023, Sonae Sierra announced a further step in its growth in Italy by signing a partnership with Chorus Life for the leasing of the retail space of the new “City of the Future” model, developed by the POLIFIN Group and built by COSTIM. /// credit: Sonae Sierra

“THE GREATEST NEED IN PROPERTY MANAGEMENT TODAY IS ADAPTABILITY”

“Across all markets, we are seeing that retail has remained a resilient and thriving sector,” explains Cristina Santos, Executive Director Property Management at Sonae Sierra. More than almost any other European company, Sonae Sierra is strategically diversified across several regions and adapts to the specific requirements of each. The company has extensive experience with its own properties and has increasingly used that knowledge as a cornerstone of its approach to manage third-party properties.

Europa-Galerie Saarbrücken, Germany. /// credit: Sonae Sierra

Best-Practice Example: Europa-Galerie Saarbrücken — “Operators Need To Find Neighboring Tenants That Can Build Synergies”

Retail is polarizing towards the absolute top locations, among them metropolitan locations, and A-cities. There are many cases proving this but there are also exceptions – and not just any, but successful exceptions. The recent DeepTalk online-discussion took a closer look at one such exception and looked a little behind the letting and positioning strategies of the Europa-Galerie Saarbrücken in Germany, one of the outstanding best-practice examples.

credit: RegioData

Shopping Center Density: The gradual rise of Southeastern Europe

The shopping habits of Europeans are undergoing significant changes, which in turn are reshaping the retail landscape. While some countries continue to focus on large-scale shopping centers, other regions are making substantial progress, reveals RegioData’s latest report. A look at the current shopping center density in Europe reveals a pronounced north-south and west-east divide. Even within individual regions, there are significant differences in retail space density per capita.

Left-to-right: Katharina Zeiler (URW Leasing), Manuela Hofer (adidas Store-Manager), Zsolt Juhasz (General Manager SCS).

Westfield Shopping City Süd In Austria Launches More Than A Dozen New Stores

Austria’s largest and most diverse shopping and entertainment destination expands its already impressive lineup of brands and tenants, bringing renowned global brands to Vösendorf. The center celebrates several brand debuts in Austria, including the country’s first adidas monobrand store, which, alongside New Balance, enhances the activewear offering as new partners. In premium fashion, Joop!, Scotch & Soda, Rinascimento, and Brax add variety and distinction.

The Tirana East Gate (TEG) shopping center in Albania was conceived from the beginning as a flagship property and is constantly being developed as such. /// credit: ACREM

Mall Management à la TEG: “For Retailers We Offer More Than Shop Space – We Offer Possibilities In A Vibrant Market”

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there.

Retail Talk: Uncovering The REAL Issues Of Retail Real Estate — “We Need Shopping Experience To Be The Key Behind Every Decision Between Retailer, Operator, Landlord and Investor”

“We need something that is consistent between retailer, operator, landlord and investor, and can be the key behind every decision, and shopping experience is the obvious answer.” Our latest Retail Talk, “Uncovering the REAL Issues, Problems and Challenges of Retail Real Estate”, revealed that many of the retail industry’s current issues can only be tackled if first we solve the problems that stem from within, as skills such as leadership, fast adaptability to the changing market environment, courage, as well as mutual understanding during the decision-making process are necessary yet barely present in the industry.

Nikolas Bosnić, Head of Development Redevco DACH (left), Elisen Palais Development in hamburg, germany (right). /// credit: Redevco, Sergison Bates Architects/Rethmeierschlaich Architekten

ELISEN PALAIS – REDEVCO’S VISION FOR HAMBURG’S NEW CITY-CENTER JEWEL

Hamburg’s iconic Mönckebergstrasse is set to welcome a transformative development project: Elisen Palais will breathe new life into a historic site once home to the renowned C&A building. This ambitious project seeks to create a climate-neutral, mixed-use property while paying homage to the architectural history of the area, as Nikolas Bosnić, Head of Development Redevco DACH, explains.

Last year's Mapic Awards winners. /// credit: Mapic, S. CHAMPEAUX / IMAGE&CO

The Mapic Awards 2024 Finalists Are Revealed

MAPIC has revealed the finalists for its highly anticipated MAPIC Awards 2024. The awards, which recognise outstanding achievement across 13 categories, showcase the year’s most innovative and impactful players in retail real estate, from established brands to emerging concepts. Winners will be announced on 28th November during MAPIC in Cannes, France.

Steffen Eric Friedlein is Managing Director Leasing at ECE Marketplaces /// credit: ECE Marketplaces

THE FUNDAMENTAL CONDITION FOR SUCCESS IN RETAIL:  NO STANDSTILL.

Steffen Eric Friedlein is Managing Director Leasing Services at ECE Market places and, as such, is a member of the prestigious MAPIC Awards jury. In an interview with ACROSS, the manager talks about why positive examples are more important than ever, especially in economically challenging times, what constitutes outstanding performance in the retail real estate industry, and how he and his team implement the principle of excellence across the ECE portfolio.

credit: Mall Development MENA Forum

Mall Development MENA Forum 2024: Pioneering the Future of Retail in the MENA Region

The MENA region’s retail landscape is undergoing a transformative phase, with the mall industry projected to grow from USD 808.51 billion in 2024 to USD 1,401.32 billion by 2032. Against this dynamic backdrop, the inaugural Mall Development MENA Forum 2024 is set to take place from November 11-12, at the Le Meridian Hotel Dubai. This landmark event will bring together industry leaders, stakeholders, and policymakers to explore the future of mall development in the region.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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