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Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

Bulgaria’s high-performing retail market was highlighted at NEPI Rockcastle’s third Retailers Day held recently in Sofia. More than 150 representatives from leading international retailers and industry partners gathered for a full day of insightful presentations on the Group’s new greenfield shopping centre project to be developed in the city of Plovdiv, international retail trends and global macroeconomic perspectives.

A quiet but profound shift is transforming the retail industry across Europe: while luxury and discount segments thrive, many mid-tier retailers—once considered the backbone of the high street and shopping centers—are struggling to stay afloat. This growing polarization is not merely a passing trend; it is a structural shift that reflects changing consumer behaviors, economic realities, and the need for clear market positioning. But if you take a closer look, you will see that it is not the middle that is dying, but only mediocrity. What is emerging is a new middle ground between luxury and discount, determined by one thing alone: relevance.

SES Spar European Shopping Centres is expanding its footprint with the acquisition of ARKADIA retail park in Domžale near Slovenia’s capital Ljubljana. The purchase agreement was signed on 11 June 2025 and is subject to approval by the competition authority. With 19 shops and strong anchor tenants, ARKADIA becomes SES’s sixth location in Slovenia, further reinforcing its international growth strategy. The seller is the Generali Adriatic Value Fund I, managed by Generali Investments Slovenia.

NEPI Rockcastle is investing around 300 million euros in a 55,000 sq m GLA mixed-use (retail, offices, hotel) extension of the Promenada Mall in Bucharest and refurbishment of the existing shopping center. This represents by far the largest retail development currently underway across all Central and Eastern European markets and is on schedule to be completed by the end of 2026/early-2027.

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

In 2025, the recovery of Europe’s grocery retail market is expected to gain momentum. CEOs in Europe are slightly more optimistic than they were last year despite the next few years remaining challenging, with low volume growth and sustained pressure on profitability, points out a new study by McKinsey & Company.

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

“We are a growth-minded company,” states Vasco Santos, Global Sales & Leasing Director at Ingka Centres. The Scandinavian-rooted, globally active company operates in Europe, China, the US, and is establishing its presence in India. Its main goal is to create meeting places that go beyond shopping and provide real, meaningful value to the community. Despite the company’s success, especially in China, Santos expresses its continuous commitment and appetite for the European market but also stresses that the local market can learn a lot from international examples.

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.