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ACROSS

Search Results for: across food and beverage

CC REAL’S GASTRONOMY STRATEGY: “HANDS-ON MANAGEMENT INSTEAD OF STANDARD SOLUTIONS”

Gastronomy is no longer just a side element, but a key factor for the attractiveness and dwell time of shopping centers. At CC Real, F&B, therefore, has a permanent place in the expansion and repositioning strategy. Why culinary diversity is a matter for top management, which trends they consistently embrace, and why courage, hands-on management, and individual concepts make the difference: Those are the topics discussed by Markus Brugger, Managing Director Asset Management, and Sorin Scurtu, Executive Director Leasing. Despite their enthusiasm for gastronomy, the managers have a clear message: Well-executed gastronomy is a differentiating factor, but not a universal remedy.

Portrait: MPC Properties

EXPERIENCE BEATS SPACE: HOW RETAIL PROPERTIES CAN ONCE AGAIN BECOME PLACES OF RELEVANCE AND COMMUNITY

In an age in which digital dominates and foot traffic is harder to attract, retail spaces are being reimagined not just as places to shop, but as platforms for experience, education, and emotional connection. In her latest piece, Pınar Yalçınkaya, CEO of MPC Properties, explores how AI, sustainability, and creative activations are helping transform shopping centers across Serbia into vibrant hubs of relevance. From beekeeper suits and dinosaur replicas to podcast stages and robots that greet you by name, MPC is proving that future-proof retail is less about space and more about meaning.

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Competitive Socializing – A New Catalyst for Malls and Mixed-Use Destinations

Retail is reinventing itself – one game at a time. As the mega-multiplex era fades and streaming dominates screens, malls and mixed-use destinations are turning to competitive socializing. Mini-golf with cocktails, high-tech darts, F1 simulators, and bowling-meets-karaoke mash-ups are the new anchors of experience. More than just entertainment, these hybrid venues are reshaping consumer journeys, driving footfall, and transforming retail spaces into cultural playgrounds as Will Odwarka explains in his latest column for ACROSS.

credit: Rhubarb Hospitality Collection

Anchor partners for the fine dining cluster at Westfield Hamburg Überseequartier: ‘Elemente’ and ‘Air Bar 13’ to open in the first quarter of 2026

Hospitality Collection (RHC) is the key anchor tenant for the exclusive fine dining and bar offering at the waterfront of the urban quarter. Together with Unibail-Rodamco-Westfield (URW), interior fittings for the two future food & beverage and event hotspots have started. The South American restaurant ‘Elemente’, which was specially designed for the location, and the rooftop venue ‘Air Bar 13’ will bring cosmopolitan appeal directly to the river Elbe. The concepts are scheduled to open in the first quarter of 2026.

credit: Eurofund

GRADUAL CHANGE: THE NEW MID-RANGE BETWEEN LUXURY AND DISCOUNT CONCEPTS

From the rummage table to the feel-good factor: Discount concepts are no longer stigmatized, and luxury concepts are booming. That’s not to say that mid-range concepts are disappearing, but if you want to survive somewhere between the two poles, you’d better deliver. In an interview with ACROSS, Olaf Ley, CEO of Germany Retail at Eurofund, describes the most important changes in consumer behavior in recent years and provides insight into the developments concerning the Rhein-Ruhr Zentrum (RRZ) in Mülheim, Germany, as well as Eurofund’s expansion plans.

Credit: MIOMIR MILIĆ

MERCATOR CENTER BELGRADE: STEADY GROWTH, LOCAL  RELEVANCE, AND A PROVEN URBAN LIFESTYLE MODEL

In a market flooded with mega malls and flashy upgrades, Mercator Center Belgrade is quietly setting a new standard. With a focus on community relevance, practical offerings, and steady modernization, this urban retail hub proves that consistency, not spectacle, drives real success. Jovan Ćirić, Retail Leasing Director at MPC Properties, explains why this neighborhood favorite may be Belgrade’s most future-ready shopping center.

credit: Shutterstock

Gen Z And Millennials Are Redefining The Global Wellness Market

To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. McKinsey’s latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in wellness subcategories.

Ian Sandford, President of Eurofund group (left), NUGA Castellana, Spain (right). /// credit: Eurofund Group

NUGA CASTELLANA: MADRID’S NEW LANDMARK DESTINATION

NUGA Castellana will be designed for “work, live and play”. The goal is to unify all spaces which are managed by PIMCO Prime Real Estate — Paseo de la Castellana 200-208, Félix Boix 4-8, Doctor Fleming 39-41, and Carlos Maurrás 7 (five residential units out of the 14 that make up the asset, alongside commercial spaces) — into a single block that blends cutting-edge design with the most advanced technology.

New Food Garden at Main-Taunus-Zentrum in Sulzbach, Germany. /// credit: ECE Marketplaces

Main-Taunus-Zentrum In Germany Opens New Food Garden

The Main-Taunus-Zentrum welcomes another attraction: a new “Food Garden” opened in the shopping center in Sulzbach near Frankfurt am Main, planned and fully let after a construction period of around 15 months.

credit: CEO of Heartatwork Hospitality Consulting//URW/rock&stars digital

F&B-concept @ Westfield Hamburg-Überseequartier: Is there a light at the end of the tunnel – and is it in Hamburg?

“Westfield Hamburg-Überseequartier could emerge as a refreshing beacon of culinary innovation and diversity”, states Will Odwarka, F&B-expert, founder and CEO of Heartatwork Hospitality Consulting and member of the ACROSS Advisory Board. He takes a close look at the recently announced differentiation of the F&B offering at Hamburg’s new shopping destination. With this diverse concept he is positive that Hamburg will be able to show the power of food to cultivate community spirit.

credit: Kaufland

TOP RULE OF KAUFLAND EXPANSION: THE QUALITY OF THE LOCATION IS DECISIVE

Kaufland’s success story is characterized by the balance between the advantages of standardization within a large group and regional integration. In an interview with ACROSS, Michael Hiese, Chief Real Estate Officer at Kaufland International, discusses the company’s growth strategy, his optimistic outlook, why location is more important than asset class, and what makes a Kaufland store truly distinctive.

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Italy — More than Moms-and-Pops Trattoria

Concepts like L’Osteria, BigMama, and Vapiano continue to thrive in the ever-evolving dining landscape. These establishments have profoundly influenced the fast-casual sector. Yet, amidst these recognizable names, there is a burgeoning number of Italian food and beverage chains emerging on the global stage, shares Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, in the latest article of his “F&B Insights” column.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting (left), and Jonathan Doughty, Managing Director of Viklari Consulting Ltd (right). /// credit: ACROSS, Will Odwarka, Jonathan Doughty

WILL & JOHNNY’S TOP 10: THE MOST SUCCESSFUL AND NOTEWORTHY FOOD CONCEPTS

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Jonathan Doughty, Managing Director of Viklari Consulting Ltd and Partner at Juniper Strategy, are food & beverage experts. They have helped to shape some of the most exciting F&B projects in Europe and beyond – but they are also travelers. For the latest print issue of ACROSS, the industry experts have compiled their Top 10 restaurants and hospitality businesses worldwide. Their selection illustrates one thing above everything else: To be among the leading F&B concepts, it is not necessary to create a specific menu or to offer a particular cuisine or format, nor does it matter whether you are a new or an old player in the market or whether you offer fast food or gourmet dishes – the most decisive factors are maximum customer focus and authenticity.

Sevilla Fashion Outlet, Spain. /// credit: VIA Outlets

VIA Outlets’ Sevilla Fashion Outlet Shines at MAPIC, Strong Leasing Demand and Expansion Projects Gather Pace

VIA Outlets enters the final weeks of 2024 at the MAPIC trade show in Cannes with leasing demand remaining strong and a slate of major expansion and refurbishment projects gathering pace. The major extension of VIA Outlets’ Sevilla Fashion Outlet in southern Spain, which opened towards the end of last year, also qualified as a finalist in the ‘Best Refurbishment and Expansion Project’ category of the prestigious MAPIC Awards 2024, among a field of 154 applications.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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