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Credit: RetailSymposium/Regioplan

“CONSUMPTION CAN BE AN EXPRESSION OF CONTROL, ESPECIALLY IN UNCERTAIN TIMES”

What will drive consumers in 2025? Why are the boundaries between discount and luxury blurring? How does a simple purchase become a meaningful experience? In this interview, consumer researcher Monika Koller from WU Vienna University of Economics and Business discusses emotional value dimensions, contradictory consumption patterns, and the challenge of creating genuine added value in a dynamic consumer landscape.

Rüdiger Dany, CEO of NEPI Rockcastle, is leaving his position in March 2026. /// credit: NEPI Rockcastle, Bellier

NEPI ROCKCASTLE CEO RÜDIGER DANY TO LEAVE COMPANY IN MARCH 2026

Rüdiger Dany, CEO of NEPI Rockcastle, the leading owner, operator and developer of shopping centers across Central and Eastern European markets and the third largest listed retail real estate company in Europe by value of assets, is leaving his position in March 2026.

Gilbert Menassa, Global Head of Strategic Communications at MK Illumination (left), Angelo Bonello presenting TESSELLIS at Westfield London (right). /// credit: Charles Emerson, MK Illumination

MKXART DEBUTS IMMERSIVE PUBLIC ART TRAIL“HERE WE GLOW” AT WESTFIELD LONDON

In close collaboration with Westfield London, MK Illumination UK curated an immersive public art trail under MKxART’s debut project “HERE WE GLOW”, featuring two internationally acclaimed artists: Liz West (UK) and Angelo Bonello (Italy). By connecting Westfield with two of the most respected public art talents in Europe, MKxART helped to position the center as a cultural destination beyond retail.

Silvio Kirchmair, CEO of umdasch The Store Makers (left), "Kämmerei" in Düsseldorf, Germany (right). /// credit: umdasch The Store Makers, Art-Invest Real Estate

REDEFINING PLACEMAKING: INSIDE THE KÄMMEREI’S VIBRANT MIXED-USE CONCEPT

In “Kämmerei”, Düsseldorf has a prime example of how retail space can be combined with other concepts in a sustainable way. The former administration building is being carefully revitalized by umdasch The Store Makers to become modern mix of office, retail, restaurant and event space.

Markus Porvari, Founder and CEO of HyperIn, at EXPO 2025 Osaka. /// credit: HyperIn

Bridging Europe and Asia in Tech and Urban Sustainability

As Asia stands at a pivotal moment for sustainable development, Nordic Innovation was in the spotlight at EXPO 2025 Osaka, as well as SusHi Tech Tokyo 2025, with leaders and companies sharing ideas on how technology can make cities more livable, resilient, and sustainable. The events emphasized the importance of ESG (environmental, social, and governance) principles in shaping the future of urban development, from green infrastructure to inclusive economic growth.

Priscilla Tomasoa, Head of Marketing & Communications at Redevco (left), Beats per Minute (BPM) development project at Rue de Rivoli, Paris. /// credit: Redevco

126 RIVOLI – THE URBAN DEVELOPMENT LANDMARK OF PARIS

Redevco is transforming the iconic 126 Rivoli in Paris into a vibrant 13,000 sq m mixed-use space. Located on one of Paris’s main shopping streets, Beats Per Minute (BPM) aims to be a modern urban development landmark, combining environmental and societal goals and revitalizing the city.

Thomas Reichenauer, Co-Founder an Managing Director of ROS Retail Outlet Shopping (left); Designer Outlet Berlin, newly acquired by FREY and ROS (right). /// credit: ROS Retail Outlet Shopping

Acquisition of Designer Outlet Berlin: Strategic Step for FREY and ROS to Become European Market Leaders

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

Recommended reading: A look at ‘Modern Retail Management’

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.

Francesco Pupillo is MAPIC Markets Director /// Credit: MAPIC

MAPIC 2025: New Format, New Goals – Focus on Value for Money

For its 30th anniversary, MAPIC 2025 reinvents itself. It proposes a new face to its participants, not only in terms of length and events, but also in terms of companies’ ability to present themselves in other formats and meet expanding brands to an even greater extent than before. This is MAPIC CEO Francesco Pupillo’s team’s response to market changes and criticism. This year, matchmaking and dealmaking with international brands with a cross-border development strategy will again become more focused. This is precisely the distinguishing feature compared to nationally oriented trade fairs.

Opening Westfield Hamburg Überseequartier / credit: URW

A new meeting place for the people of Hamburg: Grand Opening of Westfield Hamburg

The time has finally come: the new giant shopping mall Westfield Hamburg Überseequartier has opened. The Mayor of Hamburg Peter Tschentscher, URW CEO Jean-Marie Tritant and Theda Juliane Mustroph, General Manager of Westfield Hamburg-Überseequartier, symbolically cut the ribbon. With the 100,000 sq m mall and a promising gastronomy and entertainment concept, URW wants to set new standards in Hamburg.

Montse Ortega is Head of Visual Merchandising & Experience at NEINVER. /// credit: NEINVER

THOUGHTFUL VISUAL MERCHANDISING TRANSFORMS OUTLET EXPERIENCES

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Exterior of Thalia's flasgship store in Cologne, Germany. /// credit: ACROSS, Thalia

Thalia Mayersche — A Real Figurehead In The City Center Of Cologne

Right in the heart of Cologne, Thalia offers a special kind of bookshop: Visitors can look forward to an extensive range of books, games, stationery and gift ideas in an exceptionally designed sales area. The mix of modern and vintage atmosphere invites everyone to browse and linger with the help of many of its leisure-oriented features, and programs, such as its cozy café or the exciting events, readings and workshops that regularly take place at the store.

Credit: IMAGE: CHRIS IGWE INTERNATIONAL

“OUTLETS ARE A CRUCIAL PART OF THE BRAND’S DISTRIBUTION STRATEGIES”

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

credit: MAGDUS

THE HYBRIDIZATION OF OUTLET SCHEMES IS IN FULL SWING

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

Discussion panel “How PropTech is Powering Sustainability“ at NREF 2025. /// credit: NREF

Nordic Real Estate Forum 2025 Explores Technology-Driven Sustainability Solutions

The Nordic Real Estate Forum 2025, held March 20 in Tallinn under the theme “New Normal in Real Estate,” examined the critical intersection of technology and sustainability in commercial real estate. Key discussions revolved around geopolitical uncertainties, infl ation, and shifting investment strategies, but one theme stood out across panels: technology’s role in enabling ESG compliance and operational efficiency.

Fuzja mixed-use development in Łódź, Poland. /// credit: ACROSS, Archicom

Place Of The Week: Fuzja, Łódź, Poland

Designed by Medusa Group and developed by Echo Investment Group and Archicom, the mixed-use development Fuzja (Fusion) in Łódź, Poland, is an outstanding project that has most recently won the prestigious MIPIM Award for Best Urban Regeneration Project, as well as its Special Jury Award for the revitalization of a former factory area.

credit: MEC, ACROSS

Retail PIN: “Fail Beautifully Or Rethink Radically?

Retail real estate is facing far-reaching changes. Which concepts will make locations future-proof? Which strategies prevent vacancies? And how can a smart tenant mix ensure long-term success? The exciting Retail PIN forum at this year’s Retail Real Estate Congress 2025 (HIK) in Berlin will provide answers to all these questions.

credit: ACROSS, Storefront

Storefront — The World’s Largest Marketplace For Short-Term Retail Spaces

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

Credit: Messe Düsseldorf / C. Tillmann

Review of EuroCIS 2025: the most exciting innovations

This year’s EuroCIS focused on artificial intelligence, seamless check-out, and smart technologies. The presented solutions impressively showed how the retail industry will be positioned in the future. Generative AI enables more efficient processes, while automated checkout systems and digital shopping carts transform the shopping experience. Here, we present the most exciting approaches.

Rinascente department store, Florence, Italy. /// credit: ACROSS, Rinascente

Rinascente, “The Store of Craft” In Florence, Italy

With its history stretching back to the late 1800s, today, Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. They are real references for the city and for an exclusive shopping experience. The brand’s store in Florence is a unique highlight among the nine stores, especially following its remodelling in recent years.

Credit: WESTFIELD SHOPPING CITY SÜD

Westfield Shopping City Süd, Austria: At Its Best, a Shopping Center Is People’s First Port of Call

Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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