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Rolex takes over Bucherer jewelry chain

The family business Bucherer was founded in 1888 in Switzerland, is in the 3rd generation and is led by Jörg G. Bucherer as Chairman of the Board of Directors. The headquarters are located in Lucerne, the company has more than 2400 employees.

Bucherer is a multi-brand retailer of watches and jewelry and is one of the largest watch retailers in Europe with over 36 locations. Expansion is also being pursued in the American market, with the recent reopening of the country’s largest watch store, at the site of the legendary Tourneau TimeMachine on 1700 sq m in New York City.
The Bucherer Group also owns various brand boutiques as well as the sales outlets of Swiss Lion AG.

The Name is to be retained and continued as an independent company. Both traditional houses have been linked by a partnership since 1924, and they also share similar values such as excellence, inspiration as well as responsibility. The decision to sell was apparently also made in the absence of direct descendants of the head of Bucherer.

Rolex was founded in 1908 by Hans Wilsdorf. His vision of watchmaking still flows into the excellence of every single model of timepieces today.

The acquisition still needs to be approved by Swiss competition authorities.


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