Riem Arcaden is the largest shopping center in Munich, Germany, regarding floor space. It was built in the Messestadt Riem district, opened in 2004, and expanded in 2018. Today, the district around the Riem Exhibition Center in Munich showcases modern urban development, with Riem Arcaden StadtQuartier at its heart. Everything that makes an area vibrant and desirable comes together here. Riem Arcaden Munich combines shopping (120 stores), hotels (589 rooms), offices (30,000 sq m of office space), living (62 1-4 room apartments) and parking (3,000 parking spaces) on 46,500 sq m. The owner is Union Investment, and the Riem Arcaden is operated by Unibail-Rodamco-Westfield Germany.
As with the Riem Arcaden, the different types of use benefit from their direct proximity to each other: for employees, an office that offers good shopping facilities and attractive restaurants for lunch breaks is much more appealing than a workplace in a more remote location. Hotels benefit from business travelers and, in the case of Riem Arcaden, also from trade fair visitors. Tourism, in turn, benefits not only hotels but also retailers and restaurants, as various tenant statements from the Riem Arcaden show by way of example:
HOTEL PERSPECTIVE: DANIEL DÖRING, HOTEL MANAGER OF THE MOTEL ONE MÜNCHEN MESSE
“At this location, our hotel offers the perfect base for anyone traveling on business and wanting to combine work with leisure activities. Trade fair visitors, in particular, appreciate the opportunity to relax in the nearby Riemer Park with Lake Riem after a trade fair or to enjoy a meal in one of the restaurants right on the doorstep. Office tenants and their employees in the district also benefit from the hotel’s proximity. At Motel One, they can enjoy our extensive breakfast buffet every morning. Our lounge offers many cozy and quiet corners for working, or guests can treat themself to a coffee in a relaxed atmosphere after a long day of shopping. In the evening, they can choose – just as an example – from a selection of 53 types of gin at our bar. Holding small meetings or presentations at our workbench is also possible. The hotel naturally benefits from the conference business and its proximity to the trade fairs. Therefore, we have many trade fair visitors as hotel guests. The hotel’s location near the trade fairs is ideal. In addition, the Motel One concept is also interesting for business travelers – top facilities and a high standard of quality and design at an attractive price. Especially during school holidays, we feel an additional tourist effect. This impact is especially due to the good connection to the highway.”
RETAIL PERSPECTIVE: SIMONE ANTONIO GALLO, GENERAL SALES MANAGER OF PEEK & CLOPPENBURG DÜSSELDORF* IN RIEM ARCADEN
“This year Riem Arcaden celebrate 20 successful years – and we are happy to be part of this center. Since the center’s expansion in 2018, we have been showcasing an interesting variety of fashion and brands for the whole family on two floors and over 4,000 sq m and impressing our customers with our strong advisory skills – especially with our fashion for special occasions. The attractive mix of hotel business, retail, gastronomy, and working space holds great potential.”*
*There are two independent companies Peek & Cloppenburg with headquarters in Düsseldorf and Hamburg. This information refers to Peek & Cloppenburg B.V. & Co. KG, Düsseldorf, whose store locations you can find under https://www.peek-cloppenburg.de/de/stores.
GASTRONOMY PERSPECTIVE: CHRISTINA POURRANJBAR, FRANCHISEE OF CIAO BELLA
“We decided on our location at Riem Arcaden Munich, mostly because of the trade fairs and the exciting Riem Arcaden area. A large shopping center, lots of office space, hotels, medical practices, and, last but not least, the many residents in the area. All these aspects help us to maintain a stable occupancy rate, as our frequencies fluctuate greatly due to the trade fairs. Just as we benefit from hotel guests – whether private or business – customers of the center and office employees, these groups also benefit from the diversity here: Trade fair visitors, for example, can quickly purchase a new item of clothing, office workers can make a quick doctor’s appointment on-site or enjoy a great variety of food options during their lunch break. Riem Arcaden offers a wide range of options in an airy atmosphere that, in my opinion, stands out from other shopping centers – it’s not for nothing that there are regulars who come from the other side of the city to visit our center.”
