New Logic of Performance
According to Retail PIN, what counts is not capital market volatility, but what creates measurable value on-site: use, footfall, and location quality are the true drivers of retail property performance.
The position paper identifies several key areas for action:
- Footfall and quality of stay as drivers of dwell time, customer loyalty, and sales. Atmosphere becomes a location’s currency.
- Lease agreements as partnerships between landlords and retailers, emphasizing flexibility, legal clarity, and operational manageability.
- Embedding sustainable facility management through strategy, holistic thinking, data, and cooperation — the only way to build resilient retail destinations.
- Planning law as an enabler: legal frameworks and asset strategies must be aligned to make economically viable retail property operations possible.
Retail PIN also calls for closer investor engagement, with more operational involvement and flexible business plans, since the performance of retail locations is determined by attractiveness, experience, and differentiation.
