retailrealestate

The Greenman Group, parent company of the grocery real estate investment fund manager Greenman Investments, announces its expansion into Poland with the acquisition of Newbridge Poland Sp. Zo.o., an asset manager and developer. The acquisition marks an important milestone in the Group’s growth as it sets its sights on further European expansion into grocery-anchored real estate investments.

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

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