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retailrealestate

credit: Greenman Group

Greenman Group expands into Poland with the acquisition of asset manager Newbridge Poland

The Greenman Group, parent company of the grocery real estate investment fund manager Greenman Investments, announces its expansion into Poland with the acquisition of Newbridge Poland Sp. Zo.o., an asset manager and developer. The acquisition marks an important milestone in the Group’s growth as it sets its sights on further European expansion into grocery-anchored real estate investments.

Credit: Christian Stemper

Real Estate Marketing – Why Not Do It Better?

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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