Examining 41 companies as key players based on their turnover rate in Croatia, the Croatian Competition Agency (CCA) has conducted a thorough survey of the grocery retail market – considering food, beverages, toiletries, and household supplies.
As one of the main findings of the survey suggests:
“In 2024, the total grocery retail turnover of all retailers in the CCA’s sample amounted to €8.41 billion. This represents a nominal increase of €679 million (8.8%) compared to 2023 turnover of €7.73 billion.
This growth rate, however, slowed compared to 2023, when the turnover grew by €1.07 billion or 16.1%.”
From the 41 companies surveyed, Konzum and Studenac emerged as leaders in nominal revenue growth in 2024, with both over €100 million.
Behind the two champions, CCA’s leaderboard is as follows:
- Lidl ranked third, followed by Plodine, Spar, and Kaufland (each +€50–100 million).
- NTL, Tommy, Eurospin, and KTC followed (+€20–50 million).
- Regional retailers with notable increase in 2024 were: Boso (+€10–20 million), Ribola, Djelo Vodice, Trgovina Krk, Bakmaz, NewMIP, and Slavonija Bošković (+€5–10 million).
Another important insight is that supermarkets have generated the highest turnover in the country, remaining the primary type of retail outlet with approximately €4.4 billion.
