The impact of artificial intelligence in the travel and tourism industry: acceptance and adoption

The Covid-19 pandemic crisis has supercharged the adoption of Artificial Intelligence (AI). According to a PWC study, 52% of companies accelerated their AI adoption plan due to the pandemic. Of this 52%, 86% have claimed that AI will become a “mainstream technology” in their company in 2021 (PWC 2020). This research paper highlights the trends that have emerged after the pandemic also forecasting the ones that will stay through the 2020s.

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