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Rethinking Retail: A Lead user approach for nudging strong sustainable consumption behaviours in shopping centres

Environmental changes are shaping social behaviours and influencing economic outcomes. The author of this research focuses on providing a comprehensive understanding of the drivers that motivate sustainable behaviours and new projects within the retail industry. This academic research addresses current market trends and the challenges that the retail industry faces with the implementation of sustainable projects, such as green infrastructure and the overall demand of sustainable services and products.

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