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Credit: Kriz, Daniel Willinger Photographie

Regional Products, Creativity & Design in Obstkiste @ ‘s Fachl

The search for regional products for small, innovative businesses is often time-consuming. How can local producers, start-ups, and small manufacturers bring their goods to customers as authentically as possible without taking on a lot of risk? Quite simple: They rent a “Fachl” for a limited period of time – a fruit crate measuring 50 cm × 40 cm × 30 cm.

Retail Column by Heidemarie Kriz, Point of Sale Doctor and Retail Architect (KRIZH, POSitive Affairs)

The concept: What’s behind it?

In 2015, the three founders Christian Hammer, Markus Bauer, and Roland Huber started a rental shelf concept. Since then, they have steadily developed and expanded into an entire franchise system. Creatively designed and produced products are sold in the name of the producers at the approximately 20 main – and 10 secondary – locations in prime positions throughout the DACH region (Germany, Austria, Switzerland). Each of these spots has between 40 and 300 compartments; and around 7,000 tenants currently rely on this system. Information about the entrepreneurs is provided on site, reflecting their passion in production and including more details about the products. In addition, s’Fachl also takes care of professional marketing and retains a sales commission for these services. The self-developed administration and merchandise management system shows movements, stock levels, and sales balances of all locations in real time. Compared to the competition, this is a clear USP. 

Versatile for vacancies as well as online.

In addition to the retail-as-a-service concept (at the end of 2021, around 6,500 sales spaces were rented out daily, entry from EUR 14 per week incl. taxes), e-commerce marketplace solutions are offered. Temporary sales opportunities, such as markets and trade fairs, and a crowdfunding solution for schools and associations, among others, are also possible.

Where the journey is headed: From the DACH region to the broad (online) world.

The founders have a lot on their agenda for 2022: Around ten new openings are scheduled, a web store for every location, and other surprises are planned. These will probably include the expansion in other countries.

My Tip: You are developing your own products, would like to sell, dream of your own store, but don’t know how to begin? Reduce the risk by starting in a community with like-minded people or with a concept like this with regional suppliers. You will decrease monthly high costs for rent and staff, gain valuable experience, and can adapt your product until you and your customers are happy with it! 

 Credit: Kriz

Shop contact
‘s Fachl Graz
Herrengasse 13
8010 Graz

About Heidemarie Kriz

In this monthly retail column, retail architect Heidemarie Kriz shares with us her Retail Shop Tip and let us know her thoughts and expertise regarding her experiences visiting some of the latest and most innovative shops. Heidemarie Kriz has been an architect and shop designer for more than 25 years. For decades, she has held senior positions with major brands across Europe, but she has also worked as a freelance concept designer, an architect, and a consultant specialising in shops, furniture design, customer and purchasing behavior, and visual merchandising. Kriz and her team of experts specialise in retail concepts, analysis, and holistic advice in the retail sector.



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