Marcia Dos Santos, Vice President BU Core at PUMA /// © PUMA
Marcia Dos Santos, Vice President BU Core at PUMA /// © PUMA

PUMA appoints new Vice President BU Core

Sports company PUMA has appointed experienced industry leader Marcia Dos Santos as Vice President BU Core, effective 15 July.

Marcia has more than 20 years of experience in the sports industry and joins PUMA from Nike, where she most recently served as Vice President Merchandising Women’s EMEA. In this newly created role, she will report directly to Chief Brand Officer Maria Valdes.

© Christoph Maderer/PUMA

“Throughout her career, Marcia has delivered strong commercial results across regions and product categories for Women, Men and Kids, demonstrating outstanding go-to-market and merchandising skills. With her broad industry experience, strong commercial track record and ability to build successful teams, she is the right leader to take our Core business, PUMA’s commercial engine, to the next level,” says Maria Valdes.

As part of its ongoing transformation journey, PUMA has created dedicated teams for its Sportstyle and Core businesses.

(dp)

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