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Ben Hughes, General Manager for the United Kingdom, Ireland and Benelux (UKIB) at PUMA. Image: PUMA

PUMA appoints Ben Hughes as General Manager UKIB

Sports company PUMA has appointed Ben Hughes as General Manager for the United Kingdom, Ireland and Benelux (UKIB) with immediate effect. In this role, Ben takes over from Paul Spencer, who has assumed the position as PUMA’s Regional Sales Director Europe.

Since 2014, Ben has had the role of Head of Sales for UKIB and played a significant role in the development of the UKIB business. “Ben has an impressive growth track record and enjoys great respect from our major accounts in the UK, which makes him the right person to lead the UKIB business and continue PUMA’s growth momentum,” said Arne Freundt, Regional General Manager EMEA.

Ben joined PUMA in 2008 as Key Account Executive for JD Sports before he took on various Teamhead roles covering Performance & Sportstyle.

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