Prada is to invest around one billion euros in the revamp of its retail strategy over the next five years

The Italian luxury group, which is listed on the Hong Kong stock exchange, wants to offer its luxury customers a customized, comprehensive shopping experience. Under the leadership of Chairman Patrizio Bertelli, various brand elements such as fashion & accessories, food and art are to be merged in the space to create a new shopping experience.

Prada wants to expand its stores in major cities around the world with a holistic brand experience factor and also offer services such as culinary experiences or cultural exhibitions to strengthen the community and enable an intensive immersion in the Prada brand with all the senses.

The Prada Group also includes Miu Miu, Church’s, Car Shoe, the historic Pasticceria Marchesi and Luna Rossa. The luxury items are sold in over 600 stores in more than 70 countries and via e-commerce channels. The group, which is also active in the eyewear and beauty sectors through license agreements, has 26 factories of its own and employs around 13,000 people.