The international designer toy and entertainment brand expanded its ground-floor location at the center from 73 to 335 square meters, reopening after an extensive renovation. Sonae Sierra handled leasing and the space expansion. The real estate specialist manages ALEXA on behalf of owner Union Investment.
Pop Mart opened its first German location at ALEXA in 2025. The market entry drew significant public attention at launch, with national media coverage reaching well into the hundreds of articles and strong consumer demand. ALEXA recorded roughly 14 percent more visits during opening week.
“Pop Mart shows just how successful brick-and-mortar retail can be when it sparks emotion and offers more than products alone. Social experiences matter in retail. Our shoppers find a sense of belonging, surprise and joy at Pop Mart,” said Oliver Hanna, Sonae Sierra Center Manager at ALEXA. “The Pop Mart concept adds to ALEXA’s strong experiential offer and confirms that we’re one of the top destinations for innovative retailers.”
Steffen Liese, Head of Retail Central Europe at Pop Mart, said: “With this investment in the renovation and expansion of our ALEXA Berlin store, we’re sending a clear signal and reaffirming our long-term commitment to the German market. With four times the sales area, our largest store in continental Europe to date, an entirely new store design and an even sharper focus on our most popular IPs, we’re creating an immersive collectible experience that puts collecting culture front and center and redefines the future of experiential shopping. Together with our strong partner ALEXA, we’re confident we can deliver lasting value for our community, our brand and the wider retail location at this key capital city site.”
The new Pop Mart store at ALEXA echoes the brand’s flagship stores in Shanghai, Tokyo and Bangkok, where its largest store worldwide spans 760 square meters. To mark the opening at ALEXA, fans and collectors had access to several exclusives: figures and characters released in limited numbers worldwide and available only at select Pop Mart stores.
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