POP MART officially opened its first brick-and-mortar store in Germany at ALEXA on Alexanderplatz. Spanning over 80 sq m on the shopping center’s ground floor, the store showcases a wide range of designer collectibles, from fan-favorite figures and limited editions to surprise boxes featuring popular characters like MOLLY, DIMOO, and SKULLPANDA. A standout attraction is the Labubu, small plush creatures with big eyes and sharp teeth from the THE MONSTERS series, currently making waves as a fashion must-have among trendsetters worldwide.
The Berlin location offers fans and collectors the rare opportunity to explore exclusive releases selected specifically for the German market. Positioned as a new hub for the fan community, the store invites visitors to share their passion for unique collectibles, with special promotions and limited products marking the grand opening. The store’s leasing was managed by real estate specialist Sonae Sierra, which operates ALEXA on behalf of owner Union Investment.
“We are thrilled about POP MART’s opening. The buzz over the past weeks proves that ALEXA is the go-to destination for the most exciting and innovative brands,” said Oliver Hanna, Sonae Sierra Center Manager at ALEXA. “Creative retail concepts like this strengthen our position as an international pioneer and reinforce ALEXA’s reputation as the place to be for Berliners and visitors alike.”
Steffen Liese, Head of Retail Central Europe at POP MART, added: “We are overjoyed to open our first store in Germany. After so much anticipation, we look forward to personally welcoming our fans and offering them an inspiring place to experience the world of unique, high-quality collectibles up close.”
