Place of the Week: Westfield Mall of Scandinavia

Located near the Solna commuter rail station, approximately seven minutes from the city center, the mall is part of the Arenastaden project, which includes 450,000 sq m of new office space, the Friends national football arena, and 1,500 residential units. On a yearly basis, approximately 14 million visitors come to this district alone.

The center houses a very versatile list of tenants, counting over 200 in number, and spread over a GLA of 100, 000 sq m. Anchor tenants include Rituals, LifeWear, Decathlon, Nike, and many others.

While the building is highly technology driven, the majority of shops retain a traditional Swedish look, owing to the design of the renowned Gert Wingårdh. Among its tenants, The Designer Gallery presents exclusive brands, fashion and lifestyle stores and a selection of pop-ups, on a 240 m long “Flagship Avenue” for shopping.

Dining Plaza brings together over 20 restaurants in what is Stockholm’s largest restaurant area. This alo shows in the center´s tenant ratio, as the F&B sector makes up a very impressive 20%. Westfield Mall of Scandinavia also offers an extraordinary range of services, including the new Click & Services – a lounge where e-commerce meets the physical shopping experience. Here, customers can pick up their packages, try them out in the fitting rooms and, if necessary, return the goods.

The Mall of Scandinavia features all the signature URW experiences in one place:

• Designer Gallery
• Dining Experience – the mall has the largest cluster of restaurants in Stockholm
• A full digital experience with Smart Map, Meet my Friends, Smart Park, Click & Services and Click & Eat
• Sweden’s first commercial IMAX cinema
• Two hypermarkets