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Olena Obukhivska. Credit: Arricano

Olena Obukhivska became Arricano’s Director of Communications

Olena has been working for the company since 2015, her responsibilities include the formation and development of the company’s business reputation, support of corporate B2B and CSR projects, cooperation with media outlets and establishing Media Relations, positioning of malls and implementation of B2C programs.

“Communications is a strategic business function that is important for our company. We have high requirements for corporate culture and act in accordance with the AIM information policy of the London Stock Exchange and compliance. In the construction and development market, Arricano is a leader in the quality rating of corporate reputation management. The appointment of Olena Obukhivska to the position of Director of Communications of Arricano company is obvious and logical, while her ideas have been implemented, her communication projects have a significant impact on the formation of opinion and cooperation with the business community. Among the priorities are B2C communications and the correct positioning of Arricano shopping mall on the market and for target audiences. I wish Olena success and new accomplishments,” Anna Chubotina, CEO, said.

“I am happy to see that the development and retail markets are being developed and improved, that industry experience is being accumulated, new conceptual projects are being discussed. Associations, clubs and specialized business editions, which closely monitor the activities of Arricano are active in this field. Journalists often ask us for comments and expert opinion. I am interested in working in such a dynamic professional environment, sharing Arricano’s cases and strengthening the image and status of development in Ukraine together with my colleagues in the market,” Olena Obukhivska shared her thoughts.

Olena’s PR & Communication portfolio includes more than 100 projects implemented in the FMCG, Retail and Development segments in Ukraine, as well as a number of consulting projects for national and international brands. Before she started to work at Arricano, Olena managed the PR function at InBev, Veres, and Eurotech.

She graduated from the National University of Kyiv-Mohyla Academy, NIMA Netherlands Institute of Marketing and the University of Maria Curie-Skłodowskiej (Lublin, Poland).


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