London///UK — Grosvenor’s Mount Street in Mayfair is set to welcome two of New York’s most respected independent luxury brands in 2026, with Adam Lippes and Foundrae both confirming the street as the location for their first standalone European flagship stores. The openings continue a long-established pattern in which internationally recognized independent brands choose Mount Street as their preferred address in London.
Foundrae, the New York fine jewelry brand that’s attracted a high-profile following – with fans including Taylor Swift and Cynthia Erivo – will open its first standalone European flagship on Mount Street in July 2026. The c.2,300 sq. ft store is ideally located at 119 Mount Street.
Adam Lippes, the American designer renowned for his elegant tailoring and refined sportswear, is also making a European debut on Mount Street in June with a c. 2,100 sq. ft store at 9 Mount Street.
Both brands join a carefully curated mix of internationally recognised luxury names on Mount Street, including Jessica McCormack, Simone Rocha, Toteme, Moynat, Oscar de la Renta, Rubinacci, Valextra and Marchesi 1824 – the historic Milanese patisserie owned by Prada which chose the location for its first store outside Italy.
“Our retail strategy is centered on building a distinctive, complementary mix of brands that value creativity, quality and a more considered customer experience. Adam Lippes and Foundrae are fantastic additions to the premium retail line up on Mount Street, and attracting such respected independent brands for their first standalone European flagships reflects the enduring appeal of Mount Street Neighbourhood as a destination of choice for leading international brands,” says Henry Hunter, Mayfair Retail Director at Grosvenor. “These new lettings tell a clear story in how luxury brands approach physical retail. There is growing demand for environments that allow for storytelling, craftsmanship and a deeper connection with customers – something Mount Street is uniquely positioned to offer.”
(dp)
