Germany-based retail company Müller has posted record results for the 2023/24 fiscal year, with net sales rising by 8.3% to €5 billion. Despite inflationary pressures and rising operational costs, Müller demonstrated continued growth and resilience, supported by its multi-category assortment and regional proximity strategy.
The company expanded its footprint with 50 new store openings – including the acquisition of Swiss toy retailer Franz Carl Weber, resulting in a net gain of 35 locations. Total retail space increased by 3.44% to 1.24 million sq m across 941 stores in eight European countries.
Müller also grew its workforce by 2,000 employees to an average of 35,464, highlighting investments in training and employer branding. Applications exceeded 100,000 in the DACH region, aided by digital recruitment tools including WhatsApp, which achieved conversion rates of up to 50%.
While EBIT declined to €259.3 million and net profit to €185.1 million due to rising procurement, personnel, and marketing costs, Müller maintained a strong equity ratio of 64.3%, ensuring financial independence and future investment capability.
Key strategic developments included a new logistics hub in Spain, digital infrastructure upgrades, and the rollout of a high-tech AutoStore system in Ulm. Müller also launched new product campaigns in toys and stationery, expanded its luxury perfume segment, and introduced the “Müller Health World” pilot – targeting growing consumer interest in wellness.
International expansion continued with market entry in Slovakia and the formation of a new country unit in the Czech Republic. Online sales grew significantly above market average, supported by a scalable MACH-based e-commerce architecture and a new digital office in Berlin.
