Spanning 237 square meters across the back of house and retail space, this marks MINISO’s return to the Ealing Broadway shopping destination, bringing its blend of creativity, fun, and accessibility to local shoppers once again.
From vinyl plush, blind boxes, plush toys, beauty essential, lifystel accessories and snacks, visitors can browse a truly diverse range of products.
Additionally, MINISO’s new Ealing store will feature exclusive licensed collections from beloved global brands such as Sanrio, Harry Potter, Disney, and Pokémon, catering to the large fan base of the popular franchise groups.
With its vibrant product mix and distinctive in-store experience, MINISO aims to create an engaging shopping destination for the Ealing community, where discovery and delight meet in every aisle.
To celebrate the opening, the first 200 customers who spend a minimum of £5 will receive a special goody bag valued at £25. Other exciting activities to expect include a live violinist performance and a meet & greet with a penguin mascot, PenPen.
Saad Usman, Chief Operating Officer at MINISO UK, said:
“We’re thrilled to bring MINISO back to Ealing Broadway! This opening represents an exciting milestone for the brand and gives us the opportunity to welcome even more shoppers into our world of affordable pop culture products, crafted to inspire delight and everyday discovery. From beloved global characters to the latest collectible trends, our stores are created to surprise and engage customers of all ages. We can’t wait to reconnect with the Ealing community and offer a shopping experience that’s fun, memorable, and uniquely MINISO.”
Andrew Rollings, Center Director at Ealing Broadway, added:
“It’s brilliant to be welcoming MINISO to the centre. Their arrival couldn’t be better timed, with their fun collectables and branded products set to make fantastic Christmas gifts for all the family.
I have no doubt its return will prove popular with our shoppers, and alongside other new arrivals set to join the centre before Christmas, MINISO will support us to be the go-to destination for shopping, celebrating, and spending time with loved ones this Christmas.”
