Francesco Pupillo. Credit: MAPIC Italy
Francesco Pupillo. Credit: MAPIC Italy

MAPIC Italy 2022: We embrace change to create new opportunities for growth!

After the success of last year, the fair promises to be on pre-Covid participation figures. From May 18-19, about 2,000 delegates are expected at Superstudio Maxi, including over 650 retailers, restaurant chains, and leisure operators.

MAPIC Italy, the business platform dedicated to players in the commercial and retail real estate market in Italy, is back on its usual dates, 18 – 19 May, at Superstudio Maxi in Milan. “The commercial real estate market and the entire retail industry are going through a moment of great transformation. The pandemic that has hit our economies in the last two years has accelerated the processes of change that were already underway,” says Francesco Pupillo, Show Director MAPIC, MAPIC Italy, LeisurUp & TheHappetite.

“The 2022 edition will analyze the main changes taking place in the industry, giving the floor to the players involved in this transformation. The event will guide market players in identifying and choosing the most suitable solutions and partners to give new life to their business. Sustainability, innovation, new lifestyles and ethics of consumption, emerging concepts, leisure, and catering will be at the center of the debates of the operators,” he continued.

People, Planet, Profit: Navigating retail towards a more “human” world

This is the theme of the sixth edition of MAPIC Italy, and it will also be the central theme of MAPIC Cannes in November. It is now time for market players to address challenges and seize the opportunities of the post-Covid world. A world built around people, their daily needs, their new habits of consumption, and a new life in general. A world in which the boundaries between digital interactions and physical experience are increasingly blurred. A world in which sustainable development and responsible consumption are no longer an option.

“We could summarize 2021 with the word “recovery”, since the shopping center industry in Italy has completely recovered its losses compared to 2020 and is getting closer and closer to pre-Covid levels,” says Roberto Zoia, President CNCC and Director of Assets, Development and Network Management at IGD SIIQ SPA.With these premises, I am optimistic that the 2022 edition of MAPIC Italy will be an opportunity for all players to focus on the prospects of the sector. Translating the evolution that the pandemic has brought about in consumer behavior, digitization, the use of space, and the new needs of communities into a perspective of ever greater sustainability, both social and environmental.”

The protagonists

The exhibition spaces are already almost fully booked, including BNP Paribas, Svicom, Pradera, Savills, CBRE, Eurocommercial Properties, IGD SIIQ, Engel & Völkers, Cushman & Wakefield, and Multi.

Mapic Italy also confirms the growth in the variety, renewing the traditional retail mix of retail sites with an important presence of food, leisure, personal services, health and beauty, culture and media brands, alongside with the more traditional presence of fashion, household goods, and DIY brands. This includes YellowKorner, Dental Pro, Löwengrube, NAU!, Casa Piocheur, UCI Cinemas, Kuwait Petroleum Italia spa, and more.

“MAPIC Italy is an important showcase for the retail world, especially in this moment of economic uncertainty, in which inflation and high energy prices, together with the geopolitical crisis, are severely testing the resilience of the Italian economy,” explains Mario Resca, President of Confimprese. “It is a first-rate event in which the retail world will meet to discuss new models of consumption and outline the guidelines on which to base future strategies for the effective orchestration of all sales channels.”

The exhibition area includes an area dedicated to food and leisure brands, as well as a new space for innovative players who will present the solutions that are transforming the customer journey on shopping and entertainment sites.

Program & Content

Sustainability and the ethical and social impact of retail will be the link of the program. In particular, the main focuses will be:

The new retail: discovering the new concepts and formats that best respond to the new needs and values of consumers. In particular, cases of brands that have made sustainability, responsible consumption, and inclusion a factor of success and development, will be presented.

Sustainability: how to satisfy the needs of the present generation without compromising those of the future generations. What are the new values that guide today’s consumers at choosing their purchases? How sustainability and energy have efficiency become key indicators for investors looking for new drivers of value creation? What are the best practices in the field that allow to better value real estate assets in the eyes of investors?

“Experiential” retail with the increasingly consistent development of Leisure and Food concepts that allow to create new engaging experiences in urban and shopping places.

Evolution of traditional asset classes and development of mixed-use projects: how are traditional real estate assets evolving? What are the most resilient asset classes? What types of new development projects best respond to evolving behaviors and lifestyles? The new real estate projects are built around the person, the daily needs of the user (namely, shopping but also leisure, work, health and free time, work, health and wellness, culture, socialization). The new projects launched on the market are increasingly mixed-use.

Innovation: focus on the latest digital and technological innovations that allow an increasing integration of physical and digital channels to offer the consumer a new “fluid shopping experience”.

For more information visit: https://www.mapic-italy.it/en.html (Early Bird rate until March 31)

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