“The Netherlands is a market of great importance for Mango’s international growth. Our arrival this year in some cities where we were not previously present will help us strengthen it internationally,” said Daniel López, director of expansion and franchising at
Mango’s expansion plan, led by Toni Ruiz, according to a company press release, includes the opening of a new 500-square-meter store in Groningen, located on the Herestraat shopping street. The brand will also open a store of about 450m2 in Den Bosch, a city 90 kilometers from Amsterdam, strategically located on the main shopping street, the Schapenmarkt. Other openings are also planned in the main shopping streets of Leeuwarden, a city in the northern region of the Netherlands, and Nijmegen, near the German border. Mango will also expand its presence in Rotterdam with the opening of a 570-square-meter store in the Zuidplein shopping center and the renovation of its 900-square-meter flagship store in the Lijnbaan shopping street.
Mango has been present in the Dutch market since 1997 with 31 stores, franchise stores or shop-in-shops. Last year, the company introduced the New Med concept to the market with the opening of its store in Leiden. Mango also operates digitally through its own online channel as well as on other marketplaces.
The company ended the first half of the year with sales growth of 20% to €1.451 billion. In addition, Mango’s online channel recorded a growth rate of 10%.