Situated on Manesty’s Lane, the 130 sq m store’s design has been inspired by the theme of ´You’ll never sing alone’ and will feature the full range of Eurovision merchandise, including mugs, caps, hoodies, t-shirts and limited edition replicas of the Eurovision Song Contest trophy. In addition, fans will be able to purchase a number of novelty items to help them celebrate at home.
With the Eurovision final taking place at the M&S Bank Arena Liverpool on May 13 and the semi-finals on May 9 and 11, Liverpool City Region Combined Authority is anticipating an immediate 25 million pound boost to the local economy, with a subsequent 5% increase in tourism revenue annually, equating to an additional 250 million pound of spendings by 2026.
Reflecting the anticipated surge in visitors, Liverpool ONE is forecasting a 25% increase in footfall during Eurovision, and has launched a comprehensive program of music, art and community-led events to help visitors to the city immerse themselves in the contest.
“We strive to place community and culture at the heart of everything we do, so it was vital that our Eurovision schedule had these things in abundance. We are also working on the legacy post-Eurovision and how such a major event can influence the transformation of spaces and wellbeing opportunities across Liverpool ONE”, commented Donna Howitt, Place Strategy Director at Liverpool ONE.
The Eurovision store is the latest in a series of pop-ups in Liverpool ONE, including the overwhelmingly successful, two-day activation of online contemporary clothing and footwear brand, ARNE, on Peter’s Lane in March.