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LASCANA opens first fashion store in Cologne, Germany

In addition to lingerie and swimwear, the Hamburg-based fashion company LASCANA offers an extensive fashion range, shoes and accessories at this new location in Cologne and brings this product variety to life with its first fashion store.

With a sales area of around 500 sq m on two floors, Germany’s largest LASCANA shop is located at Hohe Straße 90. In order to be able to offer customers an even more varied shopping experience, LASCANA works with regularly changing cooperation partners, such as the well-known hand and nail care brand alessandro and the skincare expert IONIQ Skincare.

“LASCANA has been very successful in our own and various other online shops in the fashion and shoe segments for many years. We would now like to bring this extended range to the stationary area for the first time. As in our previous stores, we continue to focus on excellent advice and service. In Cologne, too, we will have very comfortable changing rooms where there is not only enough space for the customer, but where she can also view the products and herself in four different light variations. This store is five times bigger than the previous LASCANA shops and therefore by far our biggest investment in the stationary business, in which we continue to believe very strongly,” says Jens Fehnders, founder and CEO of LASCANA.

LASCANA was founded in 2002 as a lingerie brand and became a subsidiary of the Hamburg-based Otto Group in 2006. Well-known licensed brands such as s.Oliver, Bruno Banani, Buffalo, Jette, Kangaroos, Sunseeker, Elbsand and Venice Beach, among others, set exclusive accents alongside the LASCANA own brand and complete the range. The multi-brand concept “LASCANA – It’s a woman’s world” currently has 23 own stores, ten international online shops and 1,200 shop-in-shop or wholesale areas.


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