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Kaufland has made a seamless transition from the old to the new store in the tradition-rich center. /// credit: Kaufland
Kaufland has made a seamless transition from the old to the new store in the tradition-rich center. /// credit: Kaufland

Kaufland reopens in the modernized part of the KaufPark in Dresden-Nickern

This Thursday, Kaufland reopened at Dohnaer Straße 246 – not even 250 meters away from the branch where the retailer had been on site for its customers in Dresden for 27 years until Wednesday evening.

The partial demolition of the old center began at the end of 2021, almost at the same time the measures for the construction of the new building started, in which Kaufland now makes the seamless transition from the old to the new store on a completed section. With a sales area of around 5,500 sq m, the modern consumer market ideally complements the range of products on offer in the modernized part of the shopping center. The focus is clearly on the fresh food departments of dairy products, fruit and vegetables, and on appealing service counters for fish, meat, sausages, cheese and antipasti.

When furnishing the Kaufland store, special attention was paid to the use of energy-saving and climate-friendly technology, such as energy-efficient refrigeration units and LED lighting. The store impresses with a new and high-quality appearance. Modern colors combined with light wood and the new lighting concept create a pleasant atmosphere. A clear customer guidance system ensures optimum orientation. Attractive office and social rooms have also been created for the employees.

The product range comprises over 30,000 items. The selection ranges from branded products, private labels, organic and fair trade products, vegetarian and vegan products to lactose- and gluten-free items. Strengthening regionality is also an important concern for Kaufland. The assortment selection focuses on products from suppliers in the region. The service counters offer a wide variety of German and international specialties as well as advice from competent employees.

“We are very proud to be able to open our new store and to continue to be there for our customers at KaufPark. Special thanks go to all employees who made the seamless transition possible through their dedicated efforts. We are delighted to be able to welcome customers with the usual reliability in a modern shopping facility”, says store manager Marco Beckmann.

The Kaufland store is open from 7 a.m. to 10 p.m. Monday through Saturday. In addition to currently more than 700 parking spaces, the shopping center offers its customers good connections to public transportation. As before, Kaufland customers can park free of charge. Until the entire center is completed and offers around 1,800 parking spaces, customers arriving by car can easily reach the mall via the parking deck. Those arriving on foot or by public transport can currently use a shuttle bus service to get to the center and the alternative sales area free of charge.


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