JD Sports opens mega-store in Westfield Hamburg-Überseequartier

The extensive brand and product mix will combine well-known brands, such as Nike, adidas, Puma and The North Face, with the strong home brands of JD Sports Pink Soda and Supply & Demand. The store will be the first British retailer in Hamburg’s city centre extended to river Elbe.

 “With this extraordinary mega-store by JD Sports, we are further differentiating the brand mix in Westfield HamburgÜberseequartier”, says Anna Laura Riemann, Portfolio Leasing Manager at Unibail-Rodamco-Westfield. “The fact that JD Sports will open a large-scale store in the upcoming flagship destination and implement its new, innovative store concept once again underlines the attractiveness and appeal of the destination. Westfield Hamburg-Überseequartier is step by step becoming the top address for retailers, who want to offer flagship formats and special brand experiences in physical retail. We are already looking forward to the opening and the further strengthening of our strategic partnership with JD Sports.”

Strategic partnership with JD Sports

JD Sports and Unibail-Rodamco-Westfield had already announced in February that JD Sports will move within Westfield Centro in Oberhausen, currently Germany’s largest shopping and leisure destination, and will increase its current space threefold with a new concept. The new mega-store in Westfield Centro will open in autumn 2022.

Trendy styles and functional sportswear

As an industry-leading retailer of sneakers, sportswear and casualwear, JD Sports’ multichannel approach combines physical and digital retail, providing customers with a seamless shopping experience across all channels. The UK retailer also complements the world’s most coveted brands and latest trends with its successful own brands. JD Sports currently has over 2,400 stores in 19 countries worldwide, and 77 of them in Germany.

Westfield Hamburg-Überseequartier: Modern urbanity for Hamburg

In Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts and more than 40 gastronomy units are closely coordinated with offices for around 4,000 workplaces, three hotels, a cruise ship terminal, and a total of 579 apartments. The quarter is integrated into the local infrastructure with its own metro station, bus lines, and various mobility services. The mixed-used project comprises a total area of 419,000 sq m and will be executed by Unibail-Rodamco-Westfield with a total investment of more than one billion euros.