The first locations of the completely redesigned pop-up stores were realized in the Alstertal shopping center in Hamburg and in the Pasing Arcaden in Munich. Further implementations will follow in the Shoppi Tivoli shopping center in Zurich as well as in the Spanish El Corte Ingles department stores nationwide. On the Spanish Costa Brava, in Barcelona and on Ibiza the implementations have already taken place.
In order to ensure the most flexible adaptation possible to the different sized spaces starting from 18 sq m, the focus is on a modular design of the furniture used. Presented are the latest products of the Charm designs, but activities for an extended brand experience, such as raffles or different marketing campaigns are also implemented.
Thomas Sabo, the company’s founder said in a statement, “With the new approach for the Charm Club, we are targeting the young audience and the clientele of tomorrow and implementing this with a completely new POS concept as well as various activities for our community.”