VIVO, MEGA Belaya Dacha, Moscow. Credit: INGKA Centres
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INGKA Centres received four prestigious prizes

The International Council of Shopping Centers (ICSC) announced the winners of its 2020 Visual Victories Awards. INGKA Centres received four prizes, including two Gold winners for their MEGA Meeting Places.

ICSC’s Visual Victories Awards Program is a visual merchandising competition specifically created for cart, kiosk and temporary in-line retailers. The annual competition recognizes the outstanding work done by exceptional visual merchandisers, retailers and specialty leasing agents.

INGKA Centres received four prestigious prizes, including two Gold winners:

CATEGORY: MOST CREATIVE PROMOTIONAL CART OR KIOSK

Gold winners

• INGKA Centres and Delongi LLC’s Braun, MEGA Khimki, Moscow. They created an immersive experience of an Iron sole print on the floor that burst up with steam when a person stood on it.
• INGKA Centres and VIVO Russia Co. Ltd.’s VIVO, MEGA Belaya Dacha, Moscow. Here they brought a VIVO scene to life with a different show program every day (DJs, dancing, show, etc.).

Silver winner

• INGKA Centres, Uniqlo, MEGA Belaya Dacha, Moscow

CATEGORY: BEST OVERALL KIOSK DESIGN

Silver winner

• INGKA Centres and Nazarova Alla Sergeevna IE’s Lord Watch, MEGA Nizhniy Novgorod, Moscow

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