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Credit: The O2

Icon Outlet in London reopens

The Icon Outlet at The O2 in London is to re-open the last remaining stores this Friday, 10 weeks after the extensive damage to the roof which was caused by Storm Eunice in February.

After partial re-opening in March, like-for-like sales at the outlet were 64% ahead of the same period in 2019, while average transaction values rose 3%. The Entertainment District, which features over 30 bars and restaurants has its total net sales up by 51% compared to March 2019.

Skopes is making its Icon Outlet debut with a 196 sq m store on the upper level in close proximity to The Cosmetics Company, Hobbs, The Body Shop, and ProCook. The brand will complement the re-opening of other leading retailers at the destination, such as Nike, Adidas, Next, Levi’s, and Lids.

Janine Constantin-Russell, Managing Director of Icon Outlet and The O2’s Entertainment District, said: “We are looking forward to welcoming visitors back to experience our full array of high-calibre brands once again, including our newest addition, Skopes.  As we make our final preparations, we are very grateful for the continued support of staff, suppliers, stakeholders, and visitors. The past few months have highlighted the importance of having a strong and dynamic team at our destination; one that I’m extremely proud to be a part of.”

Michael Barber, Head of Retail at Skopes, added: “We have witnessed Icon Outlet and The O2’s strong bounceback and following their impressive sales performance, we’re looking forward to welcoming new visitors to enjoy Skope’s quality tailored menswear.”

In June, the O2 is celebrating its 15th birthday. The arena will host over 200 events from some of the best UK and international artists including Dua Lipa, Little Mix, Billie Eilish, Queen + Adam Lambert, and more. CBRE acted for Icon Outlet. Skopes dealt directly.