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Lago Shopping Center. Credit: Girlan Immobilien

Hugo Boss Opens New Store at Lago Shopping Center

With its comprehensive brand renewal, Hugo Boss is introducing a new store concept at the Lago shopping center in Constance, Germany.

The shopping center is managed by Girlan Immobilien and belongs to Union Investment’s open-ended real estate fund “UniImmo: Global”. On the upper floor, the new Boss store complements the brand selection in the upscale segment with casual collections for men.

The design concept creates a contemporary visual approach. The open facade design allows a direct view into the store. The color palette – black, white, camel – picks up on the brand’s new visual identity. There are also integrations of digital touchpoints with campaign videos, fit guides, and personalization features.

The Lago Shopping Center comprises around 70 stores, cafés, and restaurants on around 27,500 sq m, making it one of the largest shopping centers on Lake Constance. It also offers around 1,000 parking spaces in its own parking garage. Lago is located in the immediate vicinity of the historic old town of Constance and attracts more than ten million visitors a year.


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