H&M has relocated from its former unit to a new ground floor space, spanning 1,579 sq m on a 10-year lease. Store visitors will enjoy a new, bespoke interior, with an emphasis on creating a warmer and more relaxed environment.
The upgraded store comes as the retailer steps up investment in both its physical and digital stores, with a renewed focus on the integrated customer experience, as well as sustainability.
To celebrate the opening, H&M will collaborate with Glasgow-based talent and businesses over the coming months, for a series of in-store events and projects. The store will also feature painted art pieces and a live in-store art installation.
With sustainability at its core, the new store will also offer H&M’s Garment Collection and Recycling service. This allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All items are recycled, with 0% going to landfill and customers are rewarded through Conscious Points and digital vouchers.
Braehead is a leading retail and leisure destination in Renfrewshire, close to Glasgow. It is currently home to over 100 fashion and lifestyle brands – from specialist boutiques to high street favourites – including Apple, Next and Pandora. It draws from a local catchment population of 2.25 million.
Steve Gray, Head of European Retail Asset Management at Global Mutual, comments: “The new offer – and indeed H&M as a brand– really embody what the future of retail is all about. Their emphasis on sustainability and improved customer experience is key here. Brands across the board are focused on creating unique, more compelling in-store experiences – which really drive footfall. H&M’s offer at Braehead reflects this, and their collaboration with local Glasgow-based talent is a great example of innovation to drive visitor engagement.”
Toni Galli, Country Manager for H&M U.K. & Ireland said: “We can’t wait to show our customers our brand-new store in Glasgow. At H&M, we always look to proactively invest and support the local communities where we operate, so by tapping into the fabric of Glasgow, we hope to achieve this. Our aim is to offer our customers a modern and meaningful shopping experience were style, creativity, and culture are celebrated.”