A total of around 70,000 sq m of leasable space with over 70 tenants in the retail, gastronomy, and service sectors and over 2,700 free parking spaces make FLORAPARK one of the largest hybrid shopping centers in Germany. FLORAPARK is located in the northwest of the city of Magdeburg about 140 kilometers west of Berlin and about 130 kilometers east of Hanover. On the site of what was once Magdeburg’s largest greenhouse, FLORAPARK with its U-shaped structure opened in 1993 as the first shopping center in Saxony-Anhalt’s state capital. Since then, the center has acted as a retail hub in the northwest of the city with supraregional appeal and has anchor tenants such as Mein Real, Roller, TK Maxx and Decathlon. Other well-known tenants include Rossmann, dm, Aldi and Intersport Hübner.
Between 2015 and 2022, modernization and renovation measures were carried out inside and outside FLORAPARK. All these further developments were aimed at creating a family-friendly and relaxed atmosphere. In close cooperation with the appointed asset manager PATRIZIA and the appointed property manager Valon, HBB will lead FLORAPARK into a successful future. The main tasks are to optimize the tenant and sector mix, to further enhance the quality of stay and the shopping experience, and to make FLORAPARK even more sustainable and thus future-proof as part of further modernizations.
In addition to shopping centers, HBB also manages retail parks and is a specialist in the repositioning and restructuring of retail properties. This expertise will now also benefit FLORAPARK.