New Hugo Boss office building in Metzingen, Germany /// © HUGO BOSS
New Hugo Boss office building in Metzingen, Germany /// © HUGO BOSS

Frasers Group Launches €2 Billion Takeover Bid for Hugo Boss

Frasers Group has made an unsolicited voluntary offer to acquire the remaining 74% of Hugo Boss shares at €38 per share, valuing the full company at approximately €2.7 billion.

Frasers Group has launched a voluntary public takeover offer for Hugo Boss AG, bidding €38 per share in cash for the approximately 74% of shares it does not already own. The offer values the German fashion brand at around €2.7 billion in total, with the targeted stake carrying a consideration of roughly €1.978 billion — a 4% premium over Hugo Boss’s closing price on June 10, 2026.

Frasers, which holds a 26% stake in Hugo Boss, expects to complete the transaction in the second half of 2026, subject to regulatory clearances. The offer is not conditional on a minimum acceptance threshold.

Hugo Boss confirmed the bid was unsolicited and not coordinated with the company. Its Managing Board and Supervisory Board will review the offer document and issue a formal statement once it is published.

(dp)

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