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Credit: AVER
Credit: AVER


Sovereign Centros has announced a series of openings at Merry Hill, one of the top 10 retail and leisure destinations in the UK. Four brands have launched a total of 812 sq m of retail space, further diversifying the large array of shopping options available to Merry Hill visitors.

Located on Merry Hill’s upper level, Ted Baker’s newly opened 232 sq m store stocks its signature collections of womenswear and menswear, including a unique range of iconic prints and styles. Also on offer is the brand’s comprehensive range of footwear and accessories, featuring the latest new season edits as well as trademark favourites.

Ted Baker is joined by Paperchase, which has opened a 218 sq m space on the lower mall opposite Waterstones. The UK retailer stocks its classic range of products, including cards, gifts, notebooks, and other stationery supplies, all crafted in Paperchase’s design-led style.

West Midlands-based fashion retailer, Faayds, also joins the line-up, in a 247 sq m space on Merry Hill’s upper level, offering its selection of womenswear, menswear, and accessories.

Completing the cohort of retail openings is Claire’s Accessories, having relocated into an upsized 114 sq m unit on the lower mall adjacent to Ernest Jones. The new space stocks the global brand’s full range of jewellery, hair accessories, gifts and school supplies.

Alistair Winning, Asset Manager at Sovereign Centros, commented: “Introducing premium brand Ted Baker to Merry Hill adds to the emerging aspirational retailer hub on the destination’s upper level. Paperchase, Faayds, and Claire’s Accessories also contribute to the diversity of retail on offer here; evidence that there is truly something for everyone at the West Midlands destination.”


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