First Location opened: Actions enters Romanian Market

The Dutch non-food discounter has entered its 14th market, with plans to expand to other Romanian cities apart from Action’s first location, including Bucharest, Oradea, Arad, Cluj-Napoca, Hunedoara, Bragadiru, and Râmnicu Vâlcea.

As explained by Hajir Hajji, CEO of Action, in the company’s official press release:

“We are truly excited to open our very first Action store in Romania today. With this important milestone, we are proud to bring the unique Action formula to Romanian customers and introduce them to our surprising assortment at the lowest prices. Opening in Pitesti marks the beginning of our journey in Romania, and it is only the first step towards making the Action experience available to many more Romanian communities in the years to come. I would like to thank everyone who has worked with great dedication and passion to make this opening possible. Our success is built on the commitment of our teams.”

The latest Action store in Pitesti offers more than 840 square meters of retail space and is designed for easy access. Shoppers can find it at Supernova Shopping Center, open daily from 9 a.m. to 9 p.m.