Bradford///UK – Eurofund Group has continued its expansion with the acquisition of The Broadway, Bradford. The centre has been acquired from Joint Fixed Charge Receivers, who were represented by Savills.
The center marks Eurofund Group’s first-ever wholly owned investment, where it will fulfill a role as both investor and asset manager. The purchase has been funded with financing support from BGO.
Upon acquisition Eurofund Group is planning on investing a further £10 million in an asset enhancement plan to improve the overall customer experience and the leasing mix.
The Broadway is a circa 570,000 sq ft retail and leisure destination in the centre of Bradford, West Yorkshire. Originally developed by Westfield and launched in 2015, the centre is anchored by brands including Primark, JD Sports, H&M, Next, Flip Out and The Light Cinema.
Currently attracting annual footfall of 11 million, The Broadway offers further potential for growth and to establish itself as the dominant retail destination for Bradford and the wider catchment area.
Ion Saralegui, CEO of Eurofund Group, said: “The acquisition of The Broadway marks a major milestone for Eurofund Group as our first-ever solo investment and a significant step in expanding our UK footprint. It reflects our ambition to act as a proactive investor and developer, focused on retail assets with the potential to become dominant catchment destinations. Building on the successful repositioning of Silverburn, we see a unique opportunity to continue unlocking long-term value and delivering tangible impact.”
David Shepherd, Strategic Director for Place at Bradford Council, added: “We are delighted the Eurofund Group has recognized our commitment to delivering an impressive program of regeneration projects, high-quality transformative place shaping and the delivery of outstanding, award-winning public realm. This is a significant vote of confidence in the future of Bradford city centre. Broadway is a key part of Bradford’s ambitious, ongoing redevelopment”.
Following its designation as UK City of Culture 2025, Bradford is currently benefitting from a wave of regeneration projects, spearheaded by the recent launch of the £50m Bradford Live entertainment venue, set to become one of the region’s largest conference and events spaces. This, alongside plans to deliver over 1,000 new homes in the city centre, is contributing to Bradford’s transformation into a key economic hub in West Yorkshire.
Operational excellence driving UK performance
Eurofund Group’s active asset management approach at Silverburn has delivered record footfall for three consecutive years, including 17 million visits in the 12 months to March. This has been accompanied by approximately 23% year-on-year like-for-like sales growth and a significant increase in occupancy, from 72% to around 95%. The same proactive strategy will be applied at The Broadway.
Alberto Esguevillas, CEO UK Retail at Eurofund Group, said: “Our approach is rooted in hands-on asset management and operational excellence, with a strong focus on leasing, customer experience and day-to-day performance. At The Broadway, we see a clear opportunity to further strengthen its position as the leading retail destination in its catchment.”
An Evolving European Portfolio
Eurofund Group continues to strengthen its European footprint through a series of strategic transactions in 2026, including the €340 million disposal of Islazul in Madrid as well as the acquisition of Grotte Center in Italy alongside Frasers Group in its first joint venture of this kind, with a further €35 million committed to its repositioning—demonstrating the Group’s active investment and asset management strategy across key European markets.
Eurofund was represented by Time Retail Partners in this transaction, while Savills represented the Receivers.
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