The luca app is designed to relieve the burden on public health departments. Credit: luca

ECE and URW Germany for the introduction of the luca app

ECE Marketplaces wants to use the new luca app, which enables secure tracking of contacts via smartphone, at approximately 10,000 stores in its shopping centers across Germany. Unibail-Rodamco-Westfield (URW) Germany is also in favor of introducing the app. As do many large retailers such as Breuninger, Deichmann, KiK, and Thalia.

The app is known, among other things, because rapper Smudo of the German hip hop group “Die Fantastischen Vier” participated in its development. It has already been downloaded over a million times to date.

The luca principle is quite simple: Each store adds its location digitally and displays a QR code in the shop window. Customers download the app to their smartphones, enter their contact details, scan the QR code, and check in at the store. Now, if infections with the coronavirus are reported, the local health department can track contacts in the store via the encrypted system within a very short time and quickly break chains of infection. 

Call to customers to download the app

Joanna Fisher, CEO of ECE Marketplaces and member of the ACROSS Advisory Board, said, “We look forward to serving our customers–with all the necessary prevention measures and requirements in place. In this context, we and the retailers rely on the luca app at all our 100 centers as well as the 50 retail parks of our joint venture MEC, which enables simple contact tracking in line with data privacy requirements.”

And Andreas Hohlmann, Managing Director Germany of URW and also a member of the ACROSS Advisory Board, said, “Even if the app can only be used gradually in the coming days, some political decisions are still pending and there will of course always be alternative ways of storing one’s contact details, it would be great if as many customers as possible downloaded the app now so that shopping will be as uncomplicated as possible in the future.”

Related

Subscribe to ACROSS Magazine

Across print & digital

Enjoy ACROSS – The European Placemaking Magazine on your desktop, tablet, or smartphone.

Latest Print Issue

Top