The European market leader for pet supplies, Fressnapf, is continuing its expansion course in Europe with this takeover. Fressnapf I Maxi Zoo is now represented in 14 countries with over 2.000 locations.
“The acquisition of Jumper Groep is strategically important for Fressnapf. Jumper has great employees and stores throughout the country. We are tapping into a highly developed and growing pet market with a volume of EUR 1.7 billion, in which we want to grow strongly. We are also convinced that our omnichannel ecosystem strategy will work in the Netherlands,” says Fressnapf owner Torsten Toeller.
Kees Vierhouten, former owner of Jumper, explains: “We are very proud of how Jumper has grown and become a successful company. The vision and core values of the Fressnapf Group are a perfect fit for us. Jumper now has the opportunity, together with Fressnapf, to realise its great ambitions in a growing Dutch market. I wish my team all the best in this endeavour.”
The Fressnapf Group is thus acquiring what is currently the second-largest pet supplies retailer in the Netherlands with retroactive effect from 1 January 2023. At that time, Jumper comprised 47 stores, three franchise stores and 19 shop-in-shops.
Fressnapf was founded by Torsten Toeller in 1990 in Erkelenz, Germany and is now based in Krefeld. Around 16,000 employees from around 50 nations currently work for the company, which is mainly operated by independent franchise partners in Germany, but as its own shops in the remaining countries. According to a company press release, annual turnover is over 3.5 billion euros.