Famous for its coffee, range of fresh juices and the ‘tunacado’, the Danish chain has signed a 10-year lease to occupy an 1,800 sq feet unit at Cribbs Mall.
With a strong millennial and Gen Z following, Joe & The Juice is the perfect addition to Cribbs’ evolving F&B line-up complementing existing chains like Starbucks, Pret A Manger and Costa – with the latter upsizing to a new and improved space after signing a new lease agreement.
The upcoming arrival of Joe & The Juice follows the recent additions of Wingstop, Pizza Express, and Honest Burgers as Cribbs strengthens its place as the South West’s leading retail and leisure hotspot – offering a full-day out experience for Cribbs’ younger shopper audience.
Katie Searle, Director, Asset Management, at Sovereign Centros by CBRE, said: “The addition of Joe & The Juice, and Costa upsize, highlights how we are leading the way in the South West by continuing to innovate our F&B offering by attracting and retaining successful international F&B operators. Joe & The Juice is also a favourite amongst younger audiences so perfectly caters for our thriving Gen Z customer base which grew by 13% last year.
“Its arrival follows the recent openings of Honest Burgers and Pizza Express who are already performing exceptionally well – and we look forward to the upcoming launch of Wingstop at Cribbs Venue later this year. The addition of these thriving F&B brands highlights the demand we continue to see from leading operators eager to take advantage of our position as the South West’s premier all-day destination.”
Sovereign Centros from CBRE provide full asset management services across Cribbs on behalf of M&G Real Estate, while Time Retail Partners and Cushman & Wakefield are retained letting agents for the centre, with Green & Partners retained in the leasing advisory role.
(dp)
