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THE LATEST PLACEMAKING NEWS

Marc Giovannini is COO & Co-Founder at Omniaz. /// credit: Omniaz

The Use of Artificial and Virtual Intelligence in Retail

There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.

Forum Schwanthalerhöhe (left), Forum Hanau (right) /// credit: HBB

Sustainable Reorientation of Shopping Centers

Online retail continues to change the shopping landscape, and people have adapted their leisure behavior as a result of the pandemic. Consequently, the role of shopping centers needs to be rethought. Shopping centers are no longer straightforward “shopping machines”, but must prove themselves as sustainable and versatile community centers, argues HBB.

ACROSS Outlook 2024 (left), Chris Igwe (right) /// credit: ACROSS, Chris Igwe

OUTLOOK 2024: “Serve The Local Community”

“Placemaking does not have to be a complex configuration of multiple uses, but one that is seen as being in harmony with the people it wants to serve,” states Chris Igwe, Global Retail Expert, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), Christine Hager (right) /// credit: ACROSS, Bernhard Claßen for GCSP

OUTLOOK 2024: “Recognize The Importance Of Customer Orientation”

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), Henrik Madsen (right) /// credit: ACROSS, Henrik Madsen

OUTLOOK 2024: “It Is All About ME!”

“Consistent (growth) performance is returning, but mainly for businesses and entities that truly stayed focused on relentlessly adapting and readapting,” states Henrik Madsen, Chief Executive & Transformation Officer at HMJ International Services Ltd., and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

credit:action

Action opens first store in Portugal

The fastest growing discounter in Europe started 30 years ago in the Netherlands and today has over 2500 stores in 11 countries. The company secures over 60,000 jobs and employs staff from over 130 nations. The opening in Portugal is planned for February 2024.

Ben Chesser, CEO and Founder of Coniq (left), David Fuller-Watts, CEO of Mallcom (right) /// credit: Coniq, Mallcomm

WHY DIGITAL PLATFORMS ARE NO LONGER A NICE TO HAVE

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

ACROSS Outlook 2024 (left), Otto Ambagtsheer (right) /// credit: ACROSS, VIA

OUTLOOK 2024: “Omnichannel Retail Is The Future”

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

VIA Outlet locations at a glance (left), Otto Ambagtsheer, CEO of VIA Outlets (right) /// credit: VIA

The Journey of the Outlet Sector Has Just Begun

The outlet channel performs well – whatever the economic environment. Otto Ambagtsheer, CEO of VIA Outlets, is convinced that the industry’s success story will continue. Therefore, VIA Outlets will not only focus on organic growth, but on further acquisitions as well, keeping an eye on the development from the ground up. He is also convinced that omnichannel is the right way forward for the outlet industry in the long term.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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