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THE LATEST PLACEMAKING NEWS

credit: Big Poland

BIG Strengthens Market Presence in Poland with Tenth Retail Park

BIG Poland has completed the acquisition of OTO Park Koszalin, adding 38,000 sq m of gross leasable area to its portfolio. With this latest deal, the company now operates ten fully commercialised retail parks across Poland, including sites in Łubna (near Warsaw), Lubin, Andrychów, Gorzów Wielkopolski, Ostróda, Myszków, Włocławek, Olsztyn, and Suwałki.

credit: NEPI Rockcastle

NEPI Rockcastle Launches Romania’s Largest Retail-Focused Solar Park to Power Green Energy Transition

NEPI Rockcastle’s renewable energy output is expected to expand to cover 48% of the electricity demand of its shopping centres and tenants in Romania, the company’s largest market, by the end of 2026 – up from 6% at the end of 2024. CEE’s largest retail real estate company is deploying a new 54.1 MW greenfield solar power park in western Romania under a €110 million programme – the biggest green energy investment for a non-energy sector corporate across the region’s markets.

From Fashion to Leisure: Transforming Shopping Spaces for Tomorrow’s Cities

A radical transformation: As traditional retail declines and department stores shutter, cities are reimagining these spaces as vibrant hubs of leisure, culture, and community. From immersive entertainment in London to rooftop farms in Antwerp, this shift reflects more than just changing consumer habits – it’s reshaping urban life itself, explains Herman Kok, Associate Partner at DISCvision. Discover how tomorrow’s cities are turning shopping into experience, and malls into modern agoras.

credit: NEINVER

NEINVER Cuts Emissions by 5% in 2024, Reinforces Net Zero Commitment

NEINVER, a leading European investor, developer, and operator of retail outlet centers, has announced a 5% reduction in operational greenhouse gas emissions and a 3% drop in energy consumption for 2024, despite record-breaking temperatures and rising visitor numbers across its portfolio. The results, outlined in the company’s newly released 2024 Sustainability Report, underscore the effectiveness of NEINVER’s ongoing environmental strategy and its commitment to achieving Net Zero emissions.

credit: Westfield

Westfield Donau Zentrum Boosts Fashion Line-Up with Stradivarius, Pull&Bear, and More

Westfield Donau Zentrum, the Austrian capital’s largest shopping and entertainment center, continues to reinforce its position as a retail powerhouse with a major expansion of its fashion portfolio. The center welcomes international brands Stradivarius, Pull&Bear, New Yorker, and Pepe Jeans to its ever-growing mix, setting new benchmarks in the local retail landscape.

Credit: MIOMIR MILIĆ

MERCATOR CENTER BELGRADE: STEADY GROWTH, LOCAL  RELEVANCE, AND A PROVEN URBAN LIFESTYLE MODEL

In a market flooded with mega malls and flashy upgrades, Mercator Center Belgrade is quietly setting a new standard. With a focus on community relevance, practical offerings, and steady modernization, this urban retail hub proves that consistency, not spectacle, drives real success. Jovan Ćirić, Retail Leasing Director at MPC Properties, explains why this neighborhood favorite may be Belgrade’s most future-ready shopping center.

credit: BBE

BBE Handelsberatung Appoints Dr. Philipp Hoog as Partner

With the promotion of Dr. Philipp Hoog to partner as of July 1, 2025, BBE Handelsberatung underscores its long-standing commitment to shaping the future of retail and consumer goods through expert strategy and innovation.

credit: SES

“RETAIL’S CORE FUNCTION IS CURATION”

The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival.” Christoph Andexlinger, CEO of SES Spar European Shopping Centers, speaks with ACROSS about the realignment of traditional shopping centers, the power of regional retailers, and why mid-range segment retailers will only have a future, if they are uncomprisingly clearly positioned.

credit: umdasch

umdasch is rethinking the Car Showroom: How Placemaking Is Shaping the Automotive Sector

How are design, technology, and sustainability transforming the automotive trade from traditional showrooms to digitally connected spaces? The recently published ninth edition of inSites – a special publication by umdasch – titled “From Showroom to Brand Room”, explores which emerging trends are overturning traditional retail concepts, why the quality of stay has become a must-have, and why integrating digital touchpoints is essential.

credit: Placewise

The Future is Automated: Unlocking the Power of Marketing Automation at Shopping Centers

In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces, are now transforming into dynamic destinations for experience, entertainment, and community connection. However, in a world in which consumers expect relevance, immediacy, and personalization, how can centers deliver consistent, high-quality engagement without overwhelming their marketing teams?

credit: Wien Energie/URW

URW building Austria’s largest EV Charging hub

Westfield Shopping City Süd and Westfield Donau Zentrum have signed a cooperation agreement with Wien Energie to develop and operate a total of 300 electric vehicle (EV) charging points across both shopping centers. The collaboration marks a major step toward advancing sustainable mobility goals set by parent company Unibail-Rodamco-Westfield (URW).

credit: Kaufland

SUSTAINABLE BY DESIGN: HOW KAUFLAND IS FUTUREPROOFING ITS STORES WITH EDGE CERTIFICATION

EDGE certification is a key part of Kaufland’s bold plan to slash CO₂ emissions across its vast real estate portfolio. From triple glazing to heat recovery systems, Dominik Uhe, Head of Investor Relationship Management at Kaufland International describes how a data-driven approach is transforming Kaufland’s properties into models of green retail – and why Kaufland believes sustainability starts with the building itself.

Credit: European Real Estate Brand Institute

HBB Wins European Real Estate Brand Award for Third Consecutive Year

Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

credit: MEC

Galerie Troisdorf, Germany, Sets Course for the Future with Strategic Retail Focus

Following a strategic repositioning by MEC and Nuveen Real Estate, Galerie Troisdorf is embracing a retail-driven future. With key tenants like C&A and Müller reaffirming their commitment and newcomers such as NEW YORKER and a modern fitness studio joining the lineup, the shopping center strengthens its role as a central retail hub in the Rhineland region.

SOLAL AWARDS 2025 WINNERS ANNOUNCED AT AN INNOVATIVE GALA EVENT IN WARSAW

The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.

BALFIN Group brings Flying Tiger Copenhagen to the Western Balkans

50 new stores to open across the Western Balkans over the next four years. The first Flying Tiger Copenhagen store set to launch this October in Skopje, North Macedonia. Approximately 400 new jobs to be created in five countries through the partnership.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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